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Channel Marketing Update Peggy Van Nieuwenhove Channel Marketing Manager EMEA & APAC. Agenda. Partner Enablement Partner Portal Case Studies Webinar/Seminar Campaigns Partner Events Alfresco 4.0 + pricing Partner conference Partner Communication. Partner Portal. Partner Portal today.

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Presentation Transcript
Channel marketing update peggy van nieuwenhove channel marketing manager emea apac
Channel Marketing UpdatePeggy Van NieuwenhoveChannel Marketing Manager EMEA & APAC


Agenda
Agenda

  • Partner Enablement

    • Partner Portal

    • Case Studies

    • Webinar/Seminar

    • Campaigns

  • Partner Events

    • Alfresco 4.0 + pricing

    • Partner conference

  • Partner Communication








New partner portal timelines
New Partner Portal timelines

  • Build of new partner portal completed

  • Updated content available in time for launch

  • Partner testing this week

  • Launch week 5th December



Partner enablement1
Partner Enablement

  • Case Study

    • Identify case study opportunity

    • Complete case study template

    • Alfresco copy writer creates case study

    • You review, provide feedback and approve

    • Publish on www.alfresco.com and your website, create PR buzz

  • Partner webinars

    • Set up and promote

  • Lunch & Learns seminars

    • Promote, co-fund 50%, max €1000



Partner campaign toolkits
Partner campaign toolkits

  • Why?

    • Generate awareness

    • Help you to create Alfresco leads, generate demand

  • What’s a campaign toolkit?

    • Collection of campaign assets:

      • Banner for your website

      • Co-brandableemail templates

      • Co-brandable A5 postcard

      • Webinar

  • Next steps?

    • Download from partner portal

    • Co-brand + integrate contact details, call to action

    • Email/post to prospect customers


Platform campaign t oolkit
Platform campaign toolkit

  • Theme

  • Face it…you have a content problem

  • Messages

    • Flexibility, no risk, low cost

    • Your vision, our platform

    • Don’t reinvent the wheel

  • Target Audiences

    • Decision Makers: CIO or equivalent

    • It Directors

  • When

    • Week 5th Dec


  • Mobile campaign toolkit
    Mobile Campaign Toolkit

    • Theme:

      • Turn your iPAD into a corporate workhorse

    • Messages

      • Retake control (stop usage of dropbox, sugarsync)

      • Extend business process to mobile devices

      • Access content on the move

      • Integrate mobile devices into the enterprise

    • Target Audiences

      • CxOs, IT Directors

    • http://www.alfresco.com/products/mobile/



    Partner events1
    Partner Events

    • Alfresco 4.0 + NEW pricing webinar

      • 5th Dec, 19th Dec and 5th Jan

      • Register  http://www.alfresco.com/partners/program/4-0/index.jsp

    • Partner Conference EMEA 2012

      • End April/Early May timeframe

      • ….and a lot more 



    Partner communication strategy
    Partner communication strategy

    • Introduce bi-quarterly partner newsletter

      • Integrate sales, marketing, support, training, development, technical, corporate messaging

      • Highlights linking back into partner portal for more details

      • This should replace many adhoc partner emails

    • Launched Alfresco Partner group @ LinkedIn

      • + 380 members to date

      • Please leave comments, use it!

    • Follow us on Twitter & retweet



    Questions
    Questions?

    +44 7850 905944

    peggy.van.nieuwenhove@alfresco.com