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Channel Marketing Update Peggy Van Nieuwenhove Channel Marketing Manager EMEA & APAC. Agenda. Partner Enablement Partner Portal Case Studies Webinar/Seminar Campaigns Partner Events Alfresco 4.0 + pricing Partner conference Partner Communication. Partner Portal. Partner Portal today.

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Presentation Transcript
agenda
Agenda
  • Partner Enablement
    • Partner Portal
    • Case Studies
    • Webinar/Seminar
    • Campaigns
  • Partner Events
    • Alfresco 4.0 + pricing
    • Partner conference
  • Partner Communication
new partner portal timelines
New Partner Portal timelines
  • Build of new partner portal completed
  • Updated content available in time for launch
  • Partner testing this week
  • Launch week 5th December
partner enablement1
Partner Enablement
  • Case Study
    • Identify case study opportunity
    • Complete case study template
    • Alfresco copy writer creates case study
    • You review, provide feedback and approve
    • Publish on www.alfresco.com and your website, create PR buzz
  • Partner webinars
    • Set up and promote
  • Lunch & Learns seminars
    • Promote, co-fund 50%, max €1000
partner campaign toolkits
Partner campaign toolkits
  • Why?
    • Generate awareness
    • Help you to create Alfresco leads, generate demand
  • What’s a campaign toolkit?
    • Collection of campaign assets:
      • Banner for your website
      • Co-brandableemail templates
      • Co-brandable A5 postcard
      • Webinar
  • Next steps?
    • Download from partner portal
    • Co-brand + integrate contact details, call to action
    • Email/post to prospect customers
platform campaign t oolkit
Platform campaign toolkit
    • Theme
    • Face it…you have a content problem
  • Messages
    • Flexibility, no risk, low cost
    • Your vision, our platform
    • Don’t reinvent the wheel
  • Target Audiences
    • Decision Makers: CIO or equivalent
    • It Directors
  • When
    • Week 5th Dec
mobile campaign toolkit
Mobile Campaign Toolkit
  • Theme:
    • Turn your iPAD into a corporate workhorse
  • Messages
    • Retake control (stop usage of dropbox, sugarsync)
    • Extend business process to mobile devices
    • Access content on the move
    • Integrate mobile devices into the enterprise
  • Target Audiences
    • CxOs, IT Directors
  • http://www.alfresco.com/products/mobile/
partner events1
Partner Events
  • Alfresco 4.0 + NEW pricing webinar
    • 5th Dec, 19th Dec and 5th Jan
    • Register  http://www.alfresco.com/partners/program/4-0/index.jsp
  • Partner Conference EMEA 2012
    • End April/Early May timeframe
    • ….and a lot more 
partner communication strategy
Partner communication strategy
  • Introduce bi-quarterly partner newsletter
    • Integrate sales, marketing, support, training, development, technical, corporate messaging
    • Highlights linking back into partner portal for more details
    • This should replace many adhoc partner emails
  • Launched Alfresco Partner group @ LinkedIn
    • + 380 members to date
    • Please leave comments, use it!
  • Follow us on Twitter & retweet
questions
Questions?

+44 7850 905944

peggy.van.nieuwenhove@alfresco.com