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Appeal Notes

Appeal Notes. Methods of making an Argument. Ethos. Ethos is based on one’s personal credentials. If a writer/speaker makes note of their degree or years of experience in a field, then they are using ethos. It can also be built by citing experts or quoting trusted sources.

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Appeal Notes

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  1. Appeal Notes Methods of making an Argument

  2. Ethos • Ethos is based on one’s personal credentials. If a writer/speaker makes note of their degree or years of experience in a field, then they are using ethos. It can also be built by citing experts or quoting trusted sources. • Advantages: builds trust and can be done quickly. • Disadvantages: obvious and assumes people trust the credentials.

  3. Assessment Prompt 1 • How can ethos be undermined?

  4. Pathos • This sort of appeal is based on emotion. If the speaker/writer is using highly charged diction, then they are using pathos. • Advantages: fastest form of appeal and can be subtle. Highly effective due to the power of emotion • Disadvantages: oversimplifies issues and can lead to a mob mentality.

  5. Assessment Prompt 2 • Why is pathos the most effective, but most dangerous appeal?

  6. Logos • Based on using logical principles such as cause and effect. • Advantages: Can win over an educated audience best for legal proceedings and scientific discoveries. • Disadvantages: slow and requires audience to pay attention and to be capable of following logic.

  7. Assessment Prompt 3 • When is logos the best form of appeal?

  8. Assessment Prompt 4 • How persuasive was this appeal?

  9. ACME Gizmotronics • The company that you've trusted for over 100 years, has recently entered the World Wide Web! Now you can purchase our fine products through the internet. Our quality gizmos, widgets, and thingamabobs can be shipped to you within minutes. All come with the famous lifetime guarantee that makes Acme the company that the world depends on for it's gizmo needs.

  10. Our spokesperson, Mr. Coyote says "I'm not really a coyote, but I play one on tv. I've used Acme products for years. Their slingshots, rocket launchers, crowbars, pogo sticks, and power pills are the best around. And don't forget their high-powered dynamite! I buy everything from Acme. They are the company that I trust the most."

  11. Assessment Prompt 5 • How persuasive was this appeal?

  12. Dihydro-Cesium Tech • ACME's new dihydro-cesium detonation process • By combining cesium and dihydro-oxide in laboratory conditions, and capturing the released energy, ACME has promised to lead the way into the future. Our energy source is clean, safe, and powerful. No pollutants are released into the atmosphere. The world will soon have an excellent source of clean energy.

  13. A typical example of energy released from the dihydro-cesium process.

  14. Assessment prompt 6 • How persuasive was this appeal?

  15. CESIUM-BASED REACTOR KILLS! • A baby turtle breaks free from the leathery shell of its egg, catching its first glimpse of its first sunrise. It pauses a moment to rest, unaware of the danger that lies so close to it. As the tide comes in, approaching the nest, it also approaches a small pile of metal - cesium. The water draws closer and closer, the turtle unsuspecting of the danger. Finally, the water touches the cesium. The nest is torn to bits in the resulting explosion, destroying even more of an endangered species. • Why does this happen? One name: Acme.

  16. Practice • Pick a product you would like to sell. • Come up with an advertising slogan using Ethos. • Share with partner and class. • Come up with an advertising slogan using Pathos. • Share with partner and class. • Come up with an advertising slogan using Logos. • Share with partner and class.

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