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Explore the latest trends shaping the pharmaceutical industry, from industry consolidation to regulatory pressures in Europe. Learn about shifts in advertising tone, risk-sharing strategies, and the growing importance of drug safety and compliance. Stay ahead of the curve with these insights.
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NJE-AAA123-20050519- TOP 10 TRENDS ON THE PHARMA INDUSTRY HORIZON 1 6 • Industry consolidation will accelerate • Shift to more serious tone in DTC advertising 2 7 • Increased risk-sharing across development projects • Increasing risk-sharing to the consumer 3 8 • Continued separation of PC and specialty companies • Increased Rx interest in Gx and other LCM 4 9 • Increased pricing and regulatory pressures in Europe • Continued productivity and cost transformation 5 10 • Slow, steady experimental re-engineering of commercial model • Drug safety and healthcare compliance ???