1 / 16

NIELSEN C360: SOCIAL TV REAL-TIME ENGAGEMENT

NIELSEN C360: SOCIAL TV REAL-TIME ENGAGEMENT. A BRIEF HISTORY OF THE EVOLVING LANDSCAPE. #Consumer360. The twitter tv conversation is accelerating. 298. 203. 161. 32 million Unique people in the U.S. Tweeted about TV in 2012. PANEL DISCUSSION . Brian Hughes.

amelia
Download Presentation

NIELSEN C360: SOCIAL TV REAL-TIME ENGAGEMENT

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. NIELSEN C360: SOCIAL TV REAL-TIME ENGAGEMENT A BRIEF HISTORY OF THE EVOLVING LANDSCAPE • #Consumer360

  2. The twitter tv conversation is accelerating 298 203 161 32 million Unique people in the U.S. Tweeted about TV in 2012

  3. PANEL DISCUSSION Brian Hughes SVP, Audience Analysis Practice Lead MAGNA GLOBAL @Bhughes_Magna Evan Silverman SVP, Digital Media A+E Networks @EvanMSilverman Andrew Somosi CEO of SocialGuide Nielsen @Andrew_Somosi Sean Casey Founder of SocialGuide and SVP of Product Nielsen @prana9

  4. NIELSEN C360: SOCIAL TV REAL-TIME ENGAGEMENT A BRIEF HISTORY OF THE EVOLVING LANDSCAPE • #Consumer360

  5. TWITTER 2006 TWITTER FIRST TWEET SENT MARCH 21, 2006

  6. NETWORKS/SHOWS 2006 TWITTER ESTABLISHING PAGES AND ACCOUNTS MAINSTREAM 2007 NETWORKS/SHOWS

  7. MEASUREMENT 1.0 2006 TWITTER PRODUCTS LAUNCH IN 2011 2007 NETWORKS/SHOWS 2011 MEASUREMENT 1.0 - MARCH - JUNE - SEPTEMBER

  8. QUANTITY 2006 TWITTER PROJECT RUNWAY – FAN FAVORITE 2007 NETWORKS/SHOWS 2011 MEASUREMENT 1.0 2011 QUANTITY

  9. QUALITY 2006 TWITTER • PROJECT RUNWAY – FAVORITE FAN 2007 NETWORKS/SHOWS 2011 MEASUREMENT 1.0 2011 QUANTITY 2012 QUALITY

  10. QUALITY 2006 TWITTER • PROJECT RUNWAY – REAL-TIME RUNWAY 2007 NETWORKS/SHOWS 2011 MEASUREMENT 1.0 2011 QUANTITY 2012 QUALITY

  11. CUSTOM CONTENT 2006 TWITTER TWITTER CARDS (A.K.A. EXPANDABLE TWEETS) 2007 NETWORKS/SHOWS 2011 MEASUREMENT 1.0 2011 QUANTITY 2012 QUALITY 2012 CUSTOM CONTENT

  12. SPONSORED CONTENT 2006 TWITTER TWITTER CARDS (A.K.A. EXPANDABLE TWEETS) 2007 NETWORKS/SHOWS 2011 MEASUREMENT 1.0 2011 QUANTITY 2012 QUALITY 2012 CUSTOM CONTENT 2013 SPONSORED CONTENT

  13. REAL-TIME STUNTS 2006 TWITTER A&E – DUCK DYNASTY 2007 NETWORKS/SHOWS 2011 MEASUREMENT 1.0 2011 QUANTITY 2012 QUALITY 2012 CUSTOM CONTENT 2013 SPONSORED CONTENT 2013 REAL-TIME STUNTS

  14. IN-STREAM VIDEO ADS 2006 TWITTER TWITTER AMPLIFY 2007 NETWORKS/SHOWS 2011 MEASUREMENT 1.0 2011 QUANTITY 2012 QUALITY 2012 CUSTOM CONTENT 2013 SPONSORED CONTENT 2013 REAL-TIME STUNTS 2013 IN-STREAM VIDEO ADS

  15. MEASUREMENT 2.O 2006 TWITTER NIELSEN TWITTER TV RATING 2007 NETWORKS/SHOWS + 2011 MEASUREMENT 1.0 2011 QUANTITY 2012 QUALITY Audience participating in the conversation Audience exposed to the activity 2012 CUSTOM CONTENT 2013 SPONSORED CONTENT 2013 REAL-TIME STUNTS 2013 IN-STREAM VIDEO ADS 2013 MEASUREMENT 2.0 First-ever measurement of the total audience for Twitter TV activity

  16. PANEL DISCUSSION: Brian Hughes SVP, Audience Analysis Practice Lead MAGNA GLOBAL@Bhughes_Magna Evan Silverman SVP, Digital Media A+E Networks @EvanMSilverman Andrew Somosi CEO of SocialGuide Nielsen @Andrew_Somosi Sean Casey Founder of SocialGuide and SVP of Product Nielsen @prana9

More Related