Visual Brand Language. Introduction to Global Style Guide. Agenda. What is Visual Brand Language? MSA Brand Positioning VBL Concept Global VBL Style Guide Graphic Design Packaging Design Industrial Design Trade Shows Next Steps. What is Visual Brand Language?.
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Introduction to Global Style Guide
For nearly 100 years our passionate mission of safety empowers us “The Safety Company” to protect lives.
We are committed to providing the latest in innovative, best-in-class safety solutions that feature integrated systems capability and allow our customers to return safely to their families and friends.
Every day our customers place their lives in our hands. In response, we provide them with protection they can trust, and their stories become our stories. Hand in hand we partner with our customers to earn that trust.
Goal of Brand Positioning:
4-Pages Product Leaflet
2-Pages Product Leaflet
Note: The VBL guide is an internal document and not meant for publication.
Now it's up to us to support and live MSA's Visual Brand Language to make our customers' MSA experience the best that it can be!
THANK YOU FOR YOUR ATTENTION!