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Our Solution

The Challenge. Free Entry to over 40 BIAZA ZOOS in the UK and were valid for 1 YEAR. Create a fun family campaign within OFCOM guidelines that positions Kellogg’s as the provider of fun family-themed campaigns Whilst exciting the trade and driving sales across the family portfolio.

amela-simmons
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Our Solution

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  1. The Challenge Free Entry to over 40 BIAZA ZOOS in the UK and were valid for 1 YEAR • Create a fun family campaign within OFCOM guidelinesthat positions Kellogg’s as the provider of fun family-themed campaigns • Whilst exciting the trade and driving sales across the family portfolio. Our Solution The Results A multi-tiered on-pack activity across 28millionspacks offering consumers genuine value with every pack (FREE entry ticket to any participating BIAZA Zoo) alongside a unique and compelling EVER DAY WIN (consumers had the chance to become Zoo Keeper for a day). . 108,716 Entries could be made ONLINE, via MOBILE or via POST Entries to the daily draws 121,869 Ticket redemptions 30,629 Bespoke promotional Microsite Ringtones Downloaded Included the zoo academy allowing consumers to watch clips of zoo keepers at work and then asks questions. Amplification PR activity in National and local press, participating zoos And Radio Promotions Trade activity with 600 prefilled shippers produced and price deals across the accounts TV Campaign ran from 1st – 21st February 2008. All entrants receive a FREE animal fact and ringtone

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