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Our Solution

The Challenge. Estimated 78,924+ footfall across all events. Communicate the scale and scope of the core Co-operative businesses while engaging consumers with The Co-operative brand values.

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Our Solution

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  1. The Challenge Estimated 78,924+ footfall across all events Communicate the scale and scope of the core Co-operative businesses while engaging consumers with The Co-operative brand values. Provide families with a fun day out.Provide additional engagement ideas to really bring an activity to life. Our Solution The Results NATIONAL ROADSHOW 83,961+ • The Co-operative village tour in the summer of 2011 showcased the entire family of the Co-Op business for the very first timeto consumers. • The tour visited 8 events including the Manchester Day Parade and the Thames Festival. Samples distributed 6,248 Competition entries Amplification Interactive kitchen using Co-Cop products. Fun activities such as Rice Krispiescake making Vox Pop goody bags given to consumers who left a video message Numerous games at the event aimed at all age groups Interactive, educational and entertaining Farm area for children

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