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BAB 303. Marketing: An Introduction. Outline. Class Syllabus Schedule Role of Marketing in Business. Class Syllabus: Leverage the TA’s!. All questions and issues are to be directed through the TA’s Course TA’s contact info: Peter Sashin (pas164@psu.edu): Room 423 Bus Bldg

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bab 303

BAB 303

Marketing: An Introduction

outline
Outline
  • Class Syllabus
  • Schedule
  • Role of Marketing in Business
class syllabus leverage the ta s
Class Syllabus: Leverage the TA’s!
  • All questions and issues are to be directed through the TA’s
  • Course TA’s contact info:
    • Peter Sashin (pas164@psu.edu):
      • Room 423 Bus Bldg
      • Office Hours Monday 1pm-5pm
    • Steve Christensen (slc320@psu.edu):
      • Room 423 Bus Bldg
      • Office Hours Friday 8am-12pm
class syllabus exams
Class Syllabus - Exams
  • Three online tests taken in 210 & 211 Keller each worth 33% of your final grade
  • BRING YOUR PSU ID!!!!
  • Register online via the junior core website
  • Make-up requests filed at the junior core office at 202 Business Building
  • E-testing review – Wednesday, Sept. 7th 6:30pm at 100 Thomas Building
class syllabus other
Class Syllabus - Other
  • Opportunity to earn up to 2 extra credit points
    • 1 point awarded for each successfully completed study (1% added to final grade)
  • Lectures posted to Angel prior to class
slide6

MARKETING: AN INTRODUCTION 7/E by Armstrong & KotlerCourse: BA 303, Principles of Marketing Professor: John Liechty This text is a crucial resource for:•Test Preparation•Homework assignments•Reading assignments

slide7

Special ValuePack for Penn State

  • Text + Custom Student CD ISBN: 053610395X
  • Priced LOWER than a used book at the campus bookstore!
  • New text + Student CD: $82.95
  • Used text: $84.00
slide8
Text & Video Tips On:
  • Using your textbook
  • Navigating freshman year
  • Choosing a major
  • Writing term papers
  • Juggling finances in college
  • Career guidance
  • And more!

Featuring content written by students for students!

www.etipsforAgrades

role of marketing
Role of Marketing
  • Delivering Value to customers
  • Figuring out what customers need and meeting that need
    • Feel they have good value
    • Economically Viable
role of marketing1
Role of Marketing
  • Products – Developing new products
  • Placement – Distribution, how to get products to customers
  • Price – What can you charge?
  • Promotion – Communicating the Value Proposition
other areas
Other Areas
  • Finance
  • Accounting
  • Information Systems
  • Management
  • Logistics/Supply Chain Management
  • Manufacturing/Engineering
finance
Finance
  • Getting the money (capital/resources) to run various projects – capital budgeting, equity and debt issues
  • Dealing with the pension problem
  • Secondary Markets – raising money and buying and selling financial securities
accounting
Accounting
  • Keeping track of assets and liabilities
  • What do you own and what do you owe?
  • Tax Accounting – assets, liabilities and income from the Government’s perspective
  • Managerial Accounting – assets, liabilities and income from the perspective of managing the company.
information systems
Information Systems
  • Creating and effectively using the computer systems (computers, networks, databases, …)
  • Underlying and connecting every aspect of the business
management
Management
  • Leading people and making strategic decisions
  • Recruiting, hiring, assessing and firing.
  • Motivating – providing direction, vision, resources and incentives
  • Deciding where to place resources and where to not place resources
logistics
Logistics
  • Transportation, scheduling, inventory management
  • Keeping track of lots of things and getting them to where they are supposed to go in an optimal fashion
manufacturing
Manufacturing
  • Physically creating the product
  • Design and Engineering