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Design Basics - PowerPoint PPT Presentation


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Presentation Transcript
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Define Your AudienceIdentify who you are trying to reach and what you are trying to tell them Establish your what you want to accomplish with your designWrite a rough outline of the copy you intend to use on your pieceDecide the most appropriate medium for delivering your message to your audience
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Common Design Mistakes“Gray Pages” and Lack of White SpacePoorly Formatted Layouts, Alignments and BalanceToo Many FontsCopy Formatting, Widows & OrphansColor ChoicesSpelling
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Good Design Practices

Alignment, Fonts, Images & ColorsFont Types:Serif, Sans-Serif & DecorativeChoose Contrasting Sizes & WeightText Alignment:Left, Right, Center & JustifiedCheck SpellingChoose Contrasting Color ValuesImagery:Clipart / Illustrations & Photos

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