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Laurie Damianos KM TEM December 2007

Approved for Public Release; Distribution Unlimited. MITRE Case Number 07-1493. onomi MITRE’s Social Bookmarking Pilot for the Intranet. Laurie Damianos KM TEM December 2007. Social Bookmarking. Not the same as traditional browser bookmarking User-specified metadata

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Laurie Damianos KM TEM December 2007

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  1. Approved for Public Release; Distribution Unlimited. MITRE Case Number 07-1493 onomi MITRE’s Social Bookmarking Pilot for the Intranet Laurie Damianos KM TEM December 2007

  2. Social Bookmarking • Not the same as traditional browser bookmarking • User-specified metadata • Ability to add descriptions and comments • No hierarchical structure – retrievable via tag search, related tags • Centrally stored - accessible from any browser, any device • Shareable with others

  3. Corporate Appeal of Social Tagging System • “Social” aspects of social tagging • Map well to MITRE’s collaboration & info sharing goals • Complement current collaboration techniques • Listservs, Wikis, Blogs, Communities • Leverage “wisdom of crowds” phenomenon • Any MITRE user can share useful content • Bookmarking capability lets users easily find information again • Lightweight newsletter support “Emerging consumer applications, when adapted to the enterprise, can make workers more productive and cut IT costs” – CIO Magazine

  4. Prototype Highlights • Retrieval & Filtering • Pivot browsing by user & tag • Search by user, tag, text • Bookmarks people have in common • Intersection of bookmarks tagged with multiple keywords • Visual communities • Related users by tag, by bookmark • User departments, organizations • Public, private (& broken) bookmarks • Corporately steward collections • Time-saving features • One-click bookmarklets • Browser bookmark import • Type-ahead tag completion • Tag recommendation • Integration with services & apps • Single sign on, Linkscan • RSS, Email • Corporate phonebook • deli.icio.us

  5. Current Status (Dec 2007) 72K tags 10K unique 13,500 bookmarks

  6. System Usage (Dec 2007) average 18.9% internal bookmarks Supports need for internal social bookmarking service average 81.1% external bookmarks We have no other way to share external resources most popular activity: viewing other people’s bookmarks 14% of onomi’s visitors are contributors

  7. MITRE User Benefits Useful in sharing resources Feeds expertise finding I use it to promote awareness of interesting articles for others and to publicize availability of new resources. I was called by someone who had seen some of my bookmarks on visualization and was interested in learning more. Facilitates info discovery (of MITRE-vetted resources) Augments info access I am chairing an independent assessment. I use onomi – easily and quickly find all sorts of reports, experts, external and internal reference pointers. I’ve shared VERY GOOD info with my team who said, “Where did you find that?” I needed information about x, and this is giving better hits than general search. Supports teams, subject area social networks, virtual communities When I look up bookmarks on a certain topic, it’s nice to see who else is interested in the same thing. Our project teams bookmark relevant resources with a project-specific tag and also use onomi to point to project deliverables located in transfer folders, SharePoint, and other spaces.

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