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NESTLE The Global Giant Good Food Good Life
KhuramShahzad 083268 ShakeelAnjum 083277 FahadInsha 081105 Abrar Ahmad 083222 Ali Qurashi 081126
Outline Introduction Industry Analysis Business Purpose DEEP-LIST Target Market Competitive Positioning Competitors Four P’s Marketing Mix Financial Analysis Other Conclusion
Introduction • Nestlé with headquarters in Vevey, Switzerland • Nestlé is today the world's leading nutrition, health food company • “Nestlé” is a Swiss-German word which means “Little Nest” which is its trademark • 2 million 31 thousand people employed from all over the world and present in 81 countries of the globe having 522 factories • Over 700 products renovated or innovated in the past five years, with wellness in mind
Henri Nestlé established Nestlé in 1867 in Switzerland (Vevey HQ)His first product was lactogenformula for infants by the name ”FarineLactee” Henri Nestle
1866 • Foundation of Anglo-Swiss Condensed Milk Co. Figure Key Dates • Henry Nestlé's Infant cereal developed • 1867 • 1905 • Nestlé and Anglo Swiss Condensed Milk Co. (new name after merger) • 1934 • Launch of Milo 1938, Launch of Nescafé • 1947 • Nestlé Alimentana S.A. (new name after merger with Maggi) • 1948 • Launch of Nestea and Nesquik • 1973 • Stouffer (with Lean Cuisine) • 1977 • Nestlé S.A. (new company name)
1981 • Galderma (joint venture with L'Oréal) • 1990 • Cereal Partners Worldwide (joint venture with General Mills) • 1991 • Beverage Partners Worldwide (joint venture with Coca-Cola) • 1992 • Perrier (with Poland Spring) • 1997 • Creation of Nutrition Strategic Business Division • 1998 • Launch of Nestlé Pure Life • 2001 • Ralston Purina • 2002 • Joint venture with L'Oréal • 2010 • Kraft Pizza
Nestle Pakistan • Nestlé MilkPak Limited was incorporated in Pakistan under the Companies Ordinance, 1984 & listed on Karachi and Lahore stock exchanges since 1980. • Joint venture between Nestle Switzerland and MilkPak Limited came about in 1988. • Nestlé Pure Life was launched in Pakistan in 1998
External environment DEEP-LIST Analysis
Demographic environment • More the education more will be the awareness about brand and quality food. • If the income level of people is high then purchasing power will be high so they will purchase more • Nestle products are made for people belonging from all age groups • Both male/female are included equally in its target market
Economic environment • If the inflation rate is high then there will be decrease in purchasing power. so inflation indirectly affects the company’s sale. • Nation varies greatly in its level and distribution of income • Changes in major economic variables such as income, cost of living, interest rate and savings have a large impact on the market place
Political environment • Government regulations to protect interest of society and from unfair business practices • Unstable political conditions • Law order situation getting worse
Legal environment • Registered in the stock exchanges of Pakistan
Social/cultural environment • Consumption behavior of Pakistani people is high so they consume more goods • As Pakistan is Muslim country so we cannot add any ingredient which is prohibited in Islam or which is not “Halal”. • As nestle water is the branded item so the people who are brand conscious will prefer to use nestle water .so nestle is focusing more on the posh areas.
Technological environment • Technological environment is changing rapidly • Most dramatic force shaping company’s offerings and the way product is marketed • Company’s must keep up with technological changes to match up with its enviroment
Industry analysis Porter’s five Forces Model
Threat of New Entrants Figure Porter’s Five Forces • Bargaining Power of Buyer • Internal Rivalry • Bargaining Power of Suppliers • Threat of Substitutes
Table Impact & signs of porter’s forces Note:- attractive industry
Nestlé’s mission is to provide the best food to people throughout the world.
The Nestlé global vision is to be the leading health, wellness, and nutrition company in the world
Goals and Objectives • Nestlé’s objective Is to consolidate and strengthen its leading position at the cutting edge of innovation in the food area in order to meet the needs and desires of customers around the world, for pleasure, convenience, health and well being.
Competitor: • Haleeb • Trang • Tea Max • Olpers • Milkman • Aquafina • Kinley • Sufi • Gourmet Water • Green Water Nestele Milk Pack Nestle Pure Life
Segmentation • Divided whole country into north, east, west, south. • Targeted at every age group • Easily assess ability of product • Improve the brand image with use of these variables like • Quality • Price • Packaging
Targeting • Nestle is targeting mainly on those city in which density of population is high such as Lahore, Karachi, Faisalabad etc. • Nestle is also focusing on educated class because they know the values of health in life.
Positioning We position our products as a high quality product, consumer focused with messages like; • “Who knows your taste better than us”, • “Nestle ice-cream now at your door step”; • “Add additional flavors’ to your life”
Figure Nestle Brands • Milk, dairy and chilled dairy • Beverages • Bottled water • Baby foods • Food • Breakfast cereals • Chocolate & confectionery
Milk, dairy and chilled dairy • MILKPAK, NESVITA, NIDO, NESLAC, EVERYDAY, NESTLE DAHI, FRUIT YOUGURT, RAITA, MILKPAK CREAM • Beverages • NESCAFE, MILO, NESTLE FRUITA VITALS • Bottled water • NESTLE PURE LIFE • Baby foods • CERELAC • Food • MAGGI 2-MINUTES NOODLES • Breakfast cereals • NESTLÉ CORNFLAKES, NESTLÉ KOKOCRUNCH • Chocolate & confectionery • KITKAT, KITKAT CHUNKY
Milk, dairy and chilled dairy MILKPAK, NESVITA, NIDO, NESLAC, EVERYDAY, NESTLE DAHI, NESTLE FRUIT YOUGURT, NESTLE RAITA, MILKPAK CREAM
NESVITA PRO-BONES Bones strong toumein strong!
NESTLE EVERYDAY Mazaidarchaihar bar Perfect cup of tea, every time
Nestle Fresh n Natural Dahi SehatMehfooz
NESTLE Raita Sehatbhararawaaitimazaa
NESTLE Cream MazaidarRiwayat
Beverages NESCAFE, MILO, NESTLE FRUITA VITALS
NESCAFE Jaago! Come Alive!
NESTLE FRUITA VITALS Rise & shine with NESTLE FRUITA VITALS NESTLÉ FRUITA VITALS Orange Juice NESTLÉ FRUITA VITALS Apple Nectar NESTLÉ FRUITA VITALS Red Grape Nectar NESTLÉ FRUITA VITALS Pineapple Nectar NESTLÉ FRUITA VITALS Chaunsa Nectar NESTLÉ FRUITA VITALS Guava Nectar NESTLÉ Mango drink NESTLÉ Orange Mango drink
NESTLE PURE LIFE Pakistan’s Favorite Water
Baby foods CERELAC
CERELAC Bharpoornashvonuma! Sehatmandmustakbil ka behtrinaghaz! Best start to healthier future!
Food MAGGI 2-MINUTES NOODLES
MAAGI 2-Minutes Noodles Main, amiaur MAAGI, fun kay real parteners