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9. 8. 7. 6. 5. 4. 3. 2. 1. 0. 10. NESTLE The Global Giant Good Food Good Life. Khuram Shahzad 083268. Shakeel Anjum 083277. Fahad Insha 081105. Abrar Ahmad 083222. Ali Qurashi 081126. Outline. Introduction. Industry Analysis. Business Purpose. DEEP-LIST. Target Market.

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NESTLE The Global Giant Good Food Good Life


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    Presentation Transcript
    1. 9 8 7 6 5 4 3 2 1 0 10

    2. NESTLE The Global Giant Good Food Good Life

    3. KhuramShahzad 083268 ShakeelAnjum 083277 FahadInsha 081105 Abrar Ahmad 083222 Ali Qurashi 081126

    4. Outline Introduction Industry Analysis Business Purpose DEEP-LIST Target Market Competitive Positioning Competitors Four P’s Marketing Mix Financial Analysis Other Conclusion

    5. introduction

    6. Introduction • Nestlé with headquarters in Vevey, Switzerland • Nestlé is today the world's leading nutrition, health food company • “Nestlé” is a Swiss-German word which means “Little Nest” which is its trademark • 2 million 31 thousand people employed from all over the world and present in 81 countries of the globe having 522 factories • Over 700 products renovated or innovated in the past five years, with wellness in mind

    7. history

    8. Henri Nestlé established Nestlé in 1867 in Switzerland (Vevey HQ)His first product was lactogenformula for infants by the name ”FarineLactee” Henri Nestle

    9. 1866 • Foundation of Anglo-Swiss Condensed Milk Co. Figure Key Dates • Henry Nestlé's Infant cereal developed • 1867 • 1905 • Nestlé and Anglo Swiss Condensed Milk Co. (new name after merger) • 1934 • Launch of Milo 1938, Launch of Nescafé • 1947 • Nestlé Alimentana S.A. (new name after merger with Maggi) • 1948 • Launch of Nestea and Nesquik • 1973 • Stouffer (with Lean Cuisine) • 1977 • Nestlé S.A. (new company name)

    10. 1981 • Galderma (joint venture with L'Oréal) • 1990 • Cereal Partners Worldwide (joint venture with General Mills) • 1991 • Beverage Partners Worldwide (joint venture with Coca-Cola) • 1992 • Perrier (with Poland Spring) • 1997 • Creation of Nutrition Strategic Business Division • 1998 • Launch of Nestlé Pure Life • 2001 • Ralston Purina • 2002 • Joint venture with L'Oréal • 2010 • Kraft Pizza

    11. Nestle Pakistan • Nestlé MilkPak Limited was incorporated in Pakistan under the Companies Ordinance, 1984 & listed on Karachi and Lahore stock exchanges since 1980. • Joint venture between Nestle Switzerland and MilkPak Limited came about in 1988. • Nestlé Pure Life was launched in Pakistan in 1998

    12. External environment DEEP-LIST Analysis

    13. Demographic environment • More the education more will be the awareness about brand and quality food. • If the income level of people is high then purchasing power will be high so they will purchase more • Nestle products are made for people belonging from all age groups • Both male/female are included equally in its target market

    14. Economic environment • If the inflation rate is high then there will be decrease in purchasing power. so inflation indirectly affects the company’s sale. • Nation varies greatly in its level and distribution of income • Changes in major economic variables such as income, cost of living, interest rate and savings have a large impact on the market place

    15. Political environment • Government regulations to protect interest of society and from unfair business practices • Unstable political conditions • Law order situation getting worse

    16. Legal environment • Registered in the stock exchanges of Pakistan

    17. Social/cultural environment • Consumption behavior of Pakistani people is high so they consume more goods • As Pakistan is Muslim country so we cannot add any ingredient which is prohibited in Islam or which is not “Halal”. • As nestle water is the branded item so the people who are brand conscious will prefer to use nestle water .so nestle is focusing more on the posh areas.

    18. Technological environment • Technological environment is changing rapidly • Most dramatic force shaping company’s offerings and the way product is marketed • Company’s must keep up with technological changes to match up with its enviroment

    19. Industry analysis Porter’s five Forces Model

    20. Threat of New Entrants Figure Porter’s Five Forces • Bargaining Power of Buyer • Internal Rivalry • Bargaining Power of Suppliers • Threat of Substitutes

    21. Table Impact & signs of porter’s forces Note:- attractive industry

    22. Nestlé’s mission is to provide the best food to people throughout the world.

    23. The Nestlé global vision is to be the leading health, wellness, and nutrition company in the world

    24. Goals and Objectives • Nestlé’s objective Is to consolidate and strengthen its leading position at the cutting edge of innovation in the food area in order to meet the needs and desires of customers around the world, for pleasure, convenience, health and well being.

    25. Competitive analysis

    26. Competitor: • Haleeb • Trang • Tea Max • Olpers • Milkman • Aquafina • Kinley • Sufi • Gourmet Water • Green Water Nestele Milk Pack Nestle Pure Life

    27. Segmentation • Divided whole country into north, east, west, south. • Targeted at every age group • Easily assess ability of product • Improve the brand image with use of these variables like • Quality • Price • Packaging

    28. Targeting • Nestle is targeting mainly on those city in which density of population is high such as Lahore, Karachi, Faisalabad etc. • Nestle is also focusing on educated class because they know the values of health in life.

    29. Positioning We position our products as a high quality product, consumer focused with messages like; • “Who knows your taste better than us”, • “Nestle ice-cream now at your door step”; • “Add additional flavors’ to your life”

    30. NESTLE PRODUCT MIX

    31. Figure Nestle Brands • Milk, dairy and chilled dairy • Beverages • Bottled water • Baby foods • Food • Breakfast cereals • Chocolate & confectionery

    32. Milk, dairy and chilled dairy • MILKPAK, NESVITA, NIDO, NESLAC, EVERYDAY, NESTLE DAHI, FRUIT YOUGURT, RAITA, MILKPAK CREAM • Beverages • NESCAFE, MILO, NESTLE FRUITA VITALS • Bottled water • NESTLE PURE LIFE • Baby foods • CERELAC • Food • MAGGI 2-MINUTES NOODLES • Breakfast cereals • NESTLÉ CORNFLAKES, NESTLÉ KOKOCRUNCH • Chocolate & confectionery • KITKAT, KITKAT CHUNKY

    33. Milk, dairy and chilled dairy MILKPAK, NESVITA, NIDO, NESLAC, EVERYDAY, NESTLE DAHI, NESTLE FRUIT YOUGURT, NESTLE RAITA, MILKPAK CREAM

    34. NESTLE MILKPAK For A Stronger Home

    35. NESVITA PRO-BONES Bones strong toumein strong!

    36. NIDO

    37. NESTLE EVERYDAY Mazaidarchaihar bar Perfect cup of tea, every time

    38. Nestle Fresh n Natural Dahi SehatMehfooz

    39. NESTLE Fruit Yogurt

    40. NESTLE Raita Sehatbhararawaaitimazaa

    41. NESTLE Cream MazaidarRiwayat

    42. Beverages NESCAFE, MILO, NESTLE FRUITA VITALS

    43. NESCAFE Jaago! Come Alive!

    44. MILO

    45. NESTLE FRUITA VITALS Rise & shine with NESTLE FRUITA VITALS NESTLÉ FRUITA VITALS Orange Juice NESTLÉ FRUITA VITALS Apple Nectar NESTLÉ FRUITA VITALS Red Grape Nectar NESTLÉ FRUITA VITALS Pineapple Nectar NESTLÉ FRUITA VITALS Chaunsa Nectar NESTLÉ FRUITA VITALS Guava Nectar NESTLÉ Mango drink NESTLÉ Orange Mango drink

    46. NESTLE PURE LIFE Pakistan’s Favorite Water

    47. Baby foods CERELAC

    48. CERELAC Bharpoornashvonuma! Sehatmandmustakbil ka behtrinaghaz! Best start to healthier future!

    49. Food MAGGI 2-MINUTES NOODLES

    50. MAAGI 2-Minutes Noodles Main, amiaur MAAGI, fun kay real parteners