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“Good Food, Good Life”. Presented by: Ashley Thompson Brady Boese Brandee Birkeland Julie Laufer. http://www.youtube.com/watch?v=JKEFX1fko6g&feature=PlayList&p=6DA93643F570F91B&playnext=1&playnext_from=PL&index=16. Agenda. History – Brady Boese Industry Analysis – Julie Laufer

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Presentation Transcript
good food good life

“Good Food, Good Life”

Presented by:

Ashley Thompson

Brady Boese

BrandeeBirkeland

Julie Laufer

http://www.youtube.com/watch?v=JKEFX1fko6g&feature=PlayList&p=6DA93643F570F91B&playnext=1&playnext_from=PL&index=16

agenda
Agenda
  • History – Brady Boese
  • Industry Analysis – Julie Laufer
  • Competitive Analysis – Ashley Thompson
  • SWOT Analysis – BrandeeBirkeland
  • Global Key Issues –Brady Boese
  • Recommendations – BrandeeBirkeland
  • Conclusion – Brady Boese
history
History
  • Founded - Henri Nestle– 1866
  • Headquarters – Vevey, Switzerland
  • Started out with milk-based baby food
  • Product line
industry analysis
Industry Analysis
  • Food and Beverage Processing
  • Future Trends
  • Food Safety
competitive anaylsis
Competitive Anaylsis
  • The Hershey Company
  • Mars Incorporated
  • Cadbury plc
the hershey company
The Hershey Company
  • Founded – 1894
    • Milton S. Hershey
  • Headquarters – Hershey, Pennsylvania
  • Main Products:
    • Hershey Kisses
    • Mr. Goodbar
    • Hershey Syrup
    • Hershey Chocolate Chips
    • Krackel Bar
mars incorporated
Mars Incorporated
  • Founded – 1911
    • Frank C. Mars
  • Headquarters – Tacoma, Washington
  • Main Products:
    • Snickers
    • Dove
    • Twix
    • Mars Bar
    • Milky Way
    • M&Ms
cadbury plc
Cadbury plc
  • Founded – 1889
    • Richard and George Cadbury
  • Headquarters – London, England
  • Main Products:
    • Cadbury Eggs
    • Twisted Bar
swot analysis
SWOT Analysis
  • Strengths
    • Support from its parent company
    • Innovation
    • Strong brand image
  • Weaknesses
    • Small revenue from chocolate
    • Current economy
    • Supply Chain
swot analysis1
SWOT Analysis
  • Opportunities
    • Expansion
    • Variety of product offerings
    • Global hub
  • Threats
    • Competition
    • Consumer’s trends
    • Product recalls
global key issues
Global Key Issues
  • Domestic and International Operations
  • Production
  • Market
  • Labor
  • Bottled Water
recommendations
Recommendations
  • Short-term
    • Expand product line
    • Awareness of health issues
    • Re-introduce the breakfast bar
  • Long-term
    • “Go Green”
    • Decentralized structure
conclusion
Conclusion
  • Leader in the food processing industry
  • Strong innovation techniques
  • Financially stable company
  • Various product line to avoid setbacks