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Case Study: Patagonia

Case Study: Patagonia. Golden Apples MBA 524:262 29 July 2008. Background. Home Life Risk Taker Trailblazer Innovator. Photo by Rick Ridgeway. Strengths.

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Case Study: Patagonia

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  1. Case Study: Patagonia Golden Apples MBA 524:262 29 July 2008

  2. Background • Home Life • Risk Taker • Trailblazer • Innovator Photo by Rick Ridgeway

  3. Strengths “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.” • Strong mission statement • Proactive social responsibility • Unique story • Enlighten self-interest

  4. Evaluation & Analysis • Global corporate social responsibilities (CSR), • Human resources (HR) • Innovation • Organizational change • Financial information

  5. Forecast • Synergies • Management • Market • Competition Recommendations

  6. Works Cited • Bucaro, Frank. "When What Matters Most is NOT Your Bottom Line." The American Salesman Oct 2007: 11-14. • Chensvold, Christian M. "Patagonia: A PLM Pioneer." Apparel Magazine 48.11 (July 2007): 36-37. • Chouinard, Yvon. Let My People Go Surfing: The Education of a Reluctant Businessman. New York: The Penguin Press, 2005. • Christopher , Willaim. "Sustainability Case Study - Patagonia." SustainQuest. 13 Mar 2007. Sustain Quest. 25 Jul 2008 <http://sustainquest.com/content/view/23/30/>. • "CSR Best Practice: Patagonia." Article 13 Nov 2006 25 Jul 2008 <http://www.article13.com/A13_ContentList.asp?strAction=GetPublication&PNID=1245>. • Judge, Paul C. "IT'S NOT EASY BEING GREEN." Business Week (24 Nov. 1997): 180-182. • Kreitner, Robert. Management. 10th Ed. Boston: Houghton Mifflin Company, 2007. • Laabs, Jennifer. "Mixing Business with Passion." Workforce 79.3 (Mar. 2000): 80. • Spence, Betty. �NAFE Top 10 Companies for Executive Women.�NAFE MagazineSpring 2007: 18-22. • Patagonia, Inc. 2008. Patagonia Outdoor Clothing, Technical Apparel and Gear for Climbing, Hiking, Skiing, Surf, Fishing. 25 July 2008 <http://www.patagonia.com>. • "Patagonia Business Analysis." Patagonia Business Analysis. 25 July 2008. Free Online Research Papers. 25 Jul 2008 <http://www.freeonlineresearchpapers.com/patagonia-business-analysis>. • Welling, Holly. "Patagonia: Small world view of big business." Apparel Industry 60.12 (Dec. 1999): AS26. • Woodward, A. "Hoover's Profile: Lost Arrow Corporation." Lost Arrow Corporation: Information and Much More form Answers.com. 25 July 2008. Hoover's, Inc. 25 July 2008 <http://www.answers.com/topic/lost-arrow-inc>.

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