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ambition

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presentation of the ambition party concept 2010

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ambition

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  1. Drive usage Increase awarness 450.000 students June - December

  2. 1. 15 Jun – 15 Dec 450.000 students nation wide Concept National SMS interaction 2. 20 Oct – 10 Dec 25.000 students (on location) 100.000 reach via SMS, Media BalulBobocilorevents in top locations Concept

  3. Phase 1 15 Jun – 15 Aug Concept: “Ambition! & Orange are organisingthe coolest prom events. SMS 1234 with your name for more info and you can win…” (TV, Radio and Print) Receives an SMS: “Hi Alex, please go to www.ambition.ro/alex to complete registration” Send SMS to 1234

  4. Once registered students receive information of interest with incentives “Want to see who your new colleagues will be -> complete profile and win...” Students receive email/SMS once a new info is added to his/hers interest list/field “ There is a new colleague in your class ” “ Your schedule changed!!” “The dorm administrator is in town, his number is…” “Tomorrow, Jet Set club, the coolest party ever!!!”

  5. Phase 2 15 Aug – 20 Oct • Send an SMS to 333 and you could win: • Mika or Madonna at your prom • Ambition prom kit • VIP treatment the voting situation can be checked online and weekly/daily reminders can be sent out The first 3/10/50 win “Orange knows your important. Your opinion defines who you are. Make your choice, define your life/path…” - Choose the Miss/Mister pre vote via SMS - Choose artists from a list of 5 - Choose concept - Choose MC

  6. 20 Oct – 2 Dec 25 proms Fratelli Jet Set Events Hall Princess Location: Concept - mobile ticketing - prizes - web experience look at insomnia-global.com - concept from SilviuFratelli

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