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Organizational Chart. WINESOURCE INTERNATIONAL ARGENTINA. ARGENTINA – RANKED # 4 IN US IMPORTS (Nielsen Data – 24-Week Ending 9/17/11). MALBEC – RANKED # 17 IN US IMPORTS (Nielsen Data – 24-Week Ending 9/17/11). MALBEC – US TOP 10 RANKED CASE SALES (Nielsen Data - Week Ending 9/17/11).

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Organizational Chart


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    1. Organizational Chart

    2. WINESOURCE INTERNATIONAL ARGENTINA

    3. ARGENTINA – RANKED # 4 IN US IMPORTS • (Nielsen Data – 24-Week Ending 9/17/11)

    4. MALBEC – RANKED # 17 IN US IMPORTS • (Nielsen Data – 24-Week Ending 9/17/11)

    5. MALBEC – US TOP 10 RANKED CASE SALES (Nielsen Data - Week Ending 9/17/11)

    6. WI, Inc. – ARGENTINA project • Nielsen US Food 24-Week, 9/17/11 • Varietal Rank: # 17 • Varietal Trend: + 41.04% • Average Price: $12.45 • Cases Sold in US: 362,043 • Distribution in Chain Grocery, Club, Independent Retail and On Premise

    7. WI, Inc. – ARGENTINA project • Malbec 750ml • Growth trend +58.4% • Average Retail $12.45 • Top selling brands: Nielsen volume (US Shipments) • Alamos: 65,674 cases • Gascon: 41,785 cases • Trapiche: 37,450 cases • Bodega Norton: 24,372 cases • Terrazas: 14,619 cases • WineSource International’s Malbec goal is to be focused on the upscale Malbec consumer, deriving a significant portion of its sales in traditional grocery distribution with Bandana and a Riserva line, Chakras for On-Premise and Independent Retail.

    8. MALBEC (0.75 ML) - TOP 9 FLORIDA / US RANKINGS BY CASE SALES (Period Ending 6/25/11)

    9. Bandana offers a premium price point of $11.99 in a price point category that is leading the trend! Growing at 42% over 52 weeks. With limit Malbec offerings “Bandana” is a perfect choice for this growing category.

    10. IMPORTS Malbec has a 6.7% share of all imports by flavor. It ranks 8th overall from a share perspective ~ BUT #2 in overall growth behind imported Moscato’s with only a 1.1% dollar share. Malbec imported growth +37.3% Only 15 Malbec sku’s account for 63% of dollar share.

    11. BODEGA CRUZ DE PIEDRA S.A.WINERY / INSTALATION FACILITIES BUILDING: COVERED AREA OF 13,000 M2 AND 7 MILLION LITERS OF VESSEL CAPACITY. PROJECT: 20,000 M2 AND A VESSEL CAPACITY OF 20 MILLION LITERS.CRUSH CAPACITY: 7.000.000 kg FERMENTATION AND VAT CAPACITY: 64,150 hl STAINLESS STEEL TANKS: 8,770 hl CONCRETE VATS: 55,380 hl OAK BARRIQUES: 1.527 BOTTLING LINES: 3.600 cases/day. Natural, Synthetic Cork and Screwcaps (Stelvin); 750 ml and 187 cc.Winery. QUALITY & CERTIFICATIONS : ISO 9001:2009 / HACCP / FAIRTRADE (in process) CO-PACKAGING CLIENTS: DIAGEO / FREIXENET / BIBENDUM UK (BRAND : ARGENTO #1 IN EUROPE), OTHERS (7FINCAS, NIETO SENETINER, ETC..)

    12. BODEGA CRUZ DE PIEDRA S.A.VINEYARDS CRUZ DE PIEDRA ESTATE Location: Cruz de Piedra, Maipú, Mendoza / 980 m.a.s.l. / 130 hectares / 35 years old. Varieties: Cabernet Sauvignon, Malbec, Merlot,Sauvignon Blanc and Chardonnay. Temperature range: 15 ° C during the crop cycle, with a large number of days with temperatures between 30 and 33 ° C, ideal for the development of aromas and polyphenols. Soil: sandy loam with pebbles from the 3 m deep. TRES PORTEÑAS ESTATE Location: Central Valley, Mendoza / 1.100 m.a.s.l. / 55 hectares / 34 years old. Varieties: Cabernet Sauvignon Temperature range: 16 ° C during the crop cycle, with a large number of days with temperatures between 30 and 33 ° C, ideal for the development of aromas and polyphenols. Soil: sandy loam with pebbles from the 3 m deep. LA CARRODILLA ESTATE Location: Carrodilla, Luján de Cuyo, Mendoza / 950 m.a.s.l. / 25 hectares / 35 years old. Varieties: Cabernet Sauvignon Temperature range: 16 ° C during the crop cycle, with a large number of days with temperatures between 30 and 33 ° C, ideal for the development of aromas and polyphenols. Soil: sandy loam with pebbles from the 3 m deep. EXCLUSIVELY FOR BCDP 600 hectares: Third partied, producing exclusively for BCDP for more than 20 years, mainly Valle de Uco.

    13. bandana • The name Bandana is a nod to the famous Argentinean cowboys of the past, known as Gauchos, who wore brightly hand-woven fabrics as Ponchos and scarves known as Bandanas, to protect them from the scorching conditions and to function as neck-shields during long-bladed duels. • The Bandanas were woven by local village ladies with bright geometric patterns that had specific meanings to the weavers. • The Gaucho, when not working, spent his time drinking wine, card playing and fighting. • We believe the Gauchos would have enjoyed the Bandana wines and that they would have gone through several bottles on a good night.

    14. bandana • The Alonso family, founders of Bodega Cruz de Piedra, currently produce a 500,000 case private label brand, Argento, for Tesco in the UK, among many other private label brands for Europe. • Based in the lower foothills of the Andes, in Maipu, Mendoza, the winery that pioneered the single Malbec varietal history in Argentina is located. • The stunning vista of the snow-covered Andes in the vineyard’s background reminds us of the stark contrast of nature’s forces – intense dry heat in the vineyards and the snow on the Andes that becomes precious water flow to feed the vine’s stressed root systems. • With vines as old as thirty five years, they proudly produce wines of world class quality.

    15. bANDANA

    16. bANDANA

    17. Thank You!