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challenges towns face now. customer expectations changing lifestyles image & perceptions environment & public realm underachieving retail offer limited commercial offer extending the visitor offer developer inactivity. sense of place. a new way of thinking. place is the hero. customer.

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challenges towns face now
challenges towns face now

customer expectations

changing lifestyles

image & perceptions

environment & public realm

underachieving retail offer

limited commercial offer

extending the visitor offer

developer inactivity

slide11

products

environment

placedistinctiveness and story

communications

behaviour

opportunities for towns
opportunities for towns

reposition their profile and people’s perceptions of the Town

improve their communications and how they promotes their offer

have a focus on the public realm and introduce colour, energy and vibrancy

slide14
developing a shared story

sense of place

bringing the story to life

delivering a place experience

slide15
change of attitude & approach

create momentum

demonstrate new thinking

show things are happening

slide17

Thatafternoontheydrove

aroundthecoastinDonegal

whichwasbeautifuland

surprisinglyquiet.

NextdaysawthematMussenden

Templewhichhungprecariously

onthecliff,BushmillsDistillery

(BillwasgladHannahwasdriving!)

andtheveryromanticDunluce

Castle.

Theyarrivedatthe

airportquitetired

ThefollowingnightVeronique

wentoutbyherselftoexperience

someofthemusicsceneinthe

citycentre–shehadn’trealised

somanywellknownbandshad

startedhere.ShewasgladLinda

hadgivenherthespecialmapwith

bars,clubsandinfoaboutgetting

around–ithadallthoselittle

symbolson.

butHannahstillhad

Theyarrivedpickupa

airportquitetired

THannahstillhad

Shirtfortheirson.

but

timetopickupa

Hewasmetattheairport

byarepresentativeofthe

regenerationcompanyand

onthe10minutedriveinhad

areadoftheirprospectus.

Billalsotookinthelocation

oftheplace,rightonthe

river,notfarfromthecoast.

slide18

more

visiting

back

home

Rochdale

more

learning

more

back

back

home

Rochdale

home

Rochdale

group

friendly

Rochdale

spaceforyou

visitrochdale.com

01706-924-928

tic@link4life.org

Rochdale

spaceforyou

visitrochdale.com

01706-924-928

tic@link4life.org

Rochdale

spaceforyou

visitrochdale.com

01706-924-928

tic@link4life.org

Rochdale

spaceforyou

visitrochdale.com

01706-924-928

tic@link4life.org

slide22

CHESTERFIELD

CHESTERFIELD

CHESTERFIELD

slide24
become more distinctive

become a destination

improve the quality of the offer

cater more effectively for local people

become an experience rather than a functional location