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Affiliate Marketing based on Internet

Affiliate Marketing based on Internet

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Affiliate Marketing based on Internet

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Presentation Transcript

  1. Affiliate Marketing based on Internet Changlong Jiang cj2214@columbia.edu

  2. Do you know these Websites?

  3. Figure from : wikipedia Affiliate Marketing • Referral • Commission • Internet • Affiliate Network • LinkShare • Performics • Commission Junction • Difference with Credit Card Reward

  4. Advantage • Pay for performance • CPA (Cost per Action) • Merchants: promote their products • Consumers: Easy to find/compare

  5. Affiliate Business Models • Comparison Shopping

  6. Affiliate Business Models • Coupon Malls

  7. Affiliate Business Models • Content

  8. Earned cash back Transaction history Affiliate Business Models • Loyalty/Reward

  9. Mechanism From: Performics Implementation Guide 2003

  10. Test

  11. Tracking Method • Simple Direct URL Links • Cookie Tracking • Instant API Call • Pixel Tracking • Batch Tracking

  12. Conclusion • Efficient Marketing model • Need standard to follow • Need improve tracking accuracy

  13. Thank you !