Liquid Tea Category - PowerPoint PPT Presentation

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Liquid Tea Category

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  1. Liquid Tea Category Fall 2013 Hayley Fries

  2. Liquid Tea Depth, Fall 2013, Northwest Arkansas

  3. Facings Walmart: - Strongly dominated by one brand on the shelf but does carry some variety. • Dollar Tree: • Very small selection. • Limited shelf space for any SKUs. Walgreens: Almost completely dominated by Arizona

  4. Harps: • Carries the most variety in their tea category. • More depth for the customers to choose form as far as brands Aldi: - Carried only 1 national brand and 1 private label