IAB's New Standards for Digital Video Advertising and Ad Formats
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In September 2022, the Interactive Advertising Bureau (IAB) released new guidelines for digital video advertising, addressing the increasing use of Connected TV (CTV). Effective June 1st, 2023, these guidelines define ad formats, clarify iab ad sizes, and distinguish between instream vs outstream video ads. The updates provide advertisers with standardized practices and technical requirements, enhancing transparency and engagement across various screens, while ensuring a consistent and positive user experience in the evolving video ad landscape.
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IAB's New Standards for Digital Video Advertising and Ad Formats
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