Discrepancies Between GAM and SSP Partners
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Ad discrepancy refers to the mismatch in ad requests or impressions between a publisher's Ad Server (GAM) and demand partners (SSPs). Discrepancies, especially in impressions, can lead to significant revenue loss for publishers. While discrepancies between GAM and SSP partners are common and can range from 1-10%, higher discrepancies indicate potential issues. Common causes include different calculation standards, currency conversion issues, and setup problems. Accurate calculation and monitoring of discrepancies are crucial to minimize losses. Publishers should use consistent timeframes, map
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Discrepancies Between GAM and SSP Partners
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