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April 2024 US Programmatic Advertising Trends and Highlights

The DataBeatu2019s Programmatic Advertising Trends Report for April 2024 reveals key insights into US programmatic advertising. Highlights include a consistent rise in CPMs, robust performance across integrations, and significant shifts in SSP rankings. Notable trends include Progressive Insuranceu2019s rise and Allstateu2019s decline, emphasizing the dynamic nature of the industry. Understanding these programmatic advertising trends is essential for optimizing strategies and anticipating future developments in programmatic advertising.

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April 2024 US Programmatic Advertising Trends and Highlights

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  1. April 2024 US Programmatic Advertising Trends and Highlights The DataBeat’s Programmatic Advertising Trends Report for April 2024 offers an in-depth analysis of the latest programmatic advertising trends in the US. Despite concerns over Chrome cookie depreciation, CPM trends have shown a consistent increase, reflecting strong month-over-month and year-over-year performance. Mobile devices saw a 3% rise in CPMs, while desktop fill rates dropped. Significant shifts in integration performance, particularly a 10% YoY decline in EBDA CPMs, highlight the dynamic nature of the programmatic landscape. OpenX and Rise have made notable rank advancements, with Rise partnering with Tier 1 publishers. Progressive Insurance's significant rise in volume contrasts with Allstate's sharp decline, emphasizing the need to monitor insurance category trends. These insights underscore the necessity for advertisers to adapt strategies to stay ahead in the evolving world of programmatic advertising.

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