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Emerging Ad tech Trend: Programmatic Advertising

As data-driven marketing is in full gear, data-driven advertising has just come to light in the last few years. With Googleu2019s announcement to make Chrome cookieless by 2023, the focus is on first-party data. Consumer data is a necessity for advertisers. Also, data privacy and consent are essential considerations before making company strategies.<br>Read more:- display programmatic advertising<br>Step-wise approach<br>As cookieless data collection will cease to exist, advertisers will struggle in surviving the disruption in the ad tech industry. Businesses can withdraw, modify or deflect their cookie-re

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Emerging Ad tech Trend: Programmatic Advertising

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  1. EMERGING AD TECH TREND PROGRAMMATIC ADVERTISING Google’s initiative to have a cookieless world by 2023 is changing the advertising landscape. But how is programmatic advertising playing a pivotal role here? • www.martechcube.com

  2. PROGRAMMATIC ADVERTISING As data-driven marketing is in full gear, data-driven advertising has just come to light in the last few years. With Google’s announcement to make Chrome cookieless by 2023, the focus is on first-party data. The traditional advertising process has lengthy proposals, competitive tenders, costly quotes, and strategic negotiations. With the inclusion of tech, programmatic advertising makes all the fuss go away. • www.martechcube.com

  3. STEP-WISE APPROACH As cookieless data collection will cease to exist, advertisers will struggle in surviving the disruption in the ad tech industry. Businesses can withdraw, modify or deflect their cookie-related media spending. FROM ABMS TO DMPS A satisfactory buyer’s journey consists of awareness, consideration, evaluation, and purchase • www.martechcube.com

  4. THANK YOU Check Out the New Martech Cube Podcast. For more such updates, follow us on Google News Martech News • www.martechcube.com

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