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Cola Wars Continue: Coke and Pepsi in 2006 MGMT 495 Summer 2011 PowerPoint Presentation
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Cola Wars Continue: Coke and Pepsi in 2006 MGMT 495 Summer 2011

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Cola Wars Continue: Coke and Pepsi in 2006 MGMT 495 Summer 2011 - PowerPoint PPT Presentation

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Cola Wars Continue: Coke and Pepsi in 2006 MGMT 495 Summer 2011
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  1. Cola Wars Continue: Coke and Pepsi in 2006 MGMT 495 Summer 2011

  2. Financial Analysis: Coca cola Pepsi Forward P/E Ratio (by 12/25/12) 14.18 EBITDA 10.68 • Forward P/E Ratio (by 12/31/12) • 15.43 • EBITDA • 15.04 • Coca Cola has a higher earnings before interest, taxes, depreciation and amortization , which means it has a greater ability to service its debt. • Coca Cola has a higher Forward Price-Earnings Ratio, which means it is expected to yield higher earnings growth in the future.

  3. Financial Analysis Continued: • U.S. Non-Alcoholic Beverage Domestic Competition Market Share http://www.wikinvest.com/stock/Coca-Cola_Company_%28KO%29

  4. External Analysis: • Rivals: Pepsi, Coca-Cola, Cadbury Schweppes • Suppliers: Bottling Companies • Contracts terms limited to non-competing other brands. • 100 plants to keep up with distribution. • Heavily relied on for profits. • Did a lot of the marketing and distribution.

  5. External Analysis Continued: • Customers: Supermarkets, fountain outlets, convenience stores, gas stations, fast food chains, etc. • Fast food chains were bought to create more competition. • Complements: Diet drinks • Mergers: Pepsi with Frito Lay = PepsiCo • Acquisitions: Coke bought MinuteMaid, Duncan Foods, and Belmont Spring Water

  6. External Analysis Continued: • Substitutes: Beer, water, milk, coffee, wine, sports drinks, etc. • Both acquired other companies to compete, • Pepsi beat out Coke with the acquisition of Quaker Oats • Change in the Market: • International movement • Obesity • Federal Guidelines said CSD products were fattening • Investments in water and diet products increased.