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AudioWire. Thijs Boevink (2139588) Klaas Arjen Bootsma (2184184) English I for IB&M – Group 10. Table of contents. Analysis of the current sales conversion rates Weaknesses & recommendations : U sability Navigation Content Redesigned website Expectations Q&A Session.

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Audiowire

AudioWire

ThijsBoevink (2139588)

Klaas Arjen Bootsma (2184184)

English I for IB&M – Group 10


Table of contents
Table of contents

  • Analysis of the currentsalesconversionrates

  • Weaknesses & recommendations:

    • Usability

    • Navigation

    • Content

  • Redesigned website

  • Expectations

  • Q&A Session


Current sales conversion rates
Currentsalesconversionrates

Analysis of current sales | Weaknesses & recommendations | Expectations


Weaknesses usability
Weaknesses: usability

  • Weaknesses

    • Time-consuming registration process

    • No product section

    • No commonly used payment methods possible

    • No adjustments possible during shopping process

Analysis of current sales | Weaknesses & recommendations | Expectations


Recommendations usability
Recommendations: usability

  • Recommendations

    • Only name and e-mail registration

    • Button ‘Electronics’ at homepage

    • Start using the payment methods ‘iDeal’ and ‘PayPal’

    • Use the shopping cart for ordering products

  • Weaknesses

    • Time-consuming registration process

    • No product section

    • No commonly used payment methods possible

    • No adjustments possible during shopping process

Analysis of current sales | Weaknesses & recommendations | Expectations


Weaknesses navigation
Weaknesses: navigation

  • Weaknesses

    • ‘Forward’ and ‘Backward’ buttons unnecessary

    • Search button, but no search bar

Analysis of current sales | Weaknesses & recommendations | Expectations


Recommendations navigation
Recommendations: navigation

  • Recommendations

    • Remove the ‘Forward’ and ‘Backward’ button

    • Add a search bar instead of a search button

  • Weaknesses

    • ‘Forward’ and ‘Backward’ buttons unnecessary

    • Search button, but no search bar

Analysis of current sales | Weaknesses & recommendations | Expectations


Weaknesses content
Weaknesses: content

  • Weaknesses

    • Distracting background

    • Old-fashioned for the target group

    • Too large and unattractive pictures

    • No specifications of products

Analysis of current sales | Weaknesses & recommendations | Expectations


Recommendations content
Recommendations: content

  • Recommendations

    • More minimalistic and modern background

    • More responding to preferences of target group

    • Pictures with white background, stressing the products

    • Add specifications of the products in the new ‘Electronics’ section

       The redesigned website

  • Weaknesses

    • Distracting background

    • Old-fashioned for the target group

    • Too large and unattractive pictures

    • No specifications of products

Analysis of current sales | Weaknesses & recommendations | Expectations


Additional recommendations
Additionalrecommendations

  • Social media

    • Facebook

    • Twitter

    • LinkedIn

  • Track & Trace system

    • FedEx

    • DHL

    • UPS


Expectations
Expectations

Analysis of current sales | Weaknesses & recommendations | Expectations


Estimated increase of profit
Estimated increase of profit

Analysis of current sales | Weaknesses & recommendations | Expectations


Conclusion
Conclusion

  • Current sales conversionrates

  • Weaknesses & recommendations

    • Usability

    • Navigation

    • Content

  • Redesigned website

  • Additionalrecommendations

  • Expectations




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