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MKT 438 Slingshot Academy / mkt438tutor.com

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  1. MKT 438 SlingshotAcademy / mkt438tutor.com For More Tutorials www.mkt438tutor.com

  2. MKT 438 SlingshotAcademy / mkt438tutor.com MKT 438 Entire Course And Final Guide MKT 438 Entire Course • MKT 438 Entire Course And Final Guide • MKT 438 Week 1 Individual Assignment Defining Public Relation Paper • MKT 438 Week 1 DQ 1 • MKT 438 Week 1 DQ 2 • MKT 438 Week 1 DQ 3 • MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper • MKT 438 Week 2 DQ 1 • MKT 438 Week 2 DQ 2 • MKT 438 Week 2 DQ 3

  3. MKT 438 SlingshotAcademy / mkt438tutor.com MKT 438 Final Exam Guide MKT 438 Week 1 DQ 1 • Complete the Final Examination. • 1. The objective of public relations is to sell: • 2. The R-A-C-E approach to defining public relations includes the following components: • 3. The job of public relations professional is very much that of an “interpreter,” where he interprets: • Should a company be concerned with public opinion? Why or why not?

  4. MKT 438 SlingshotAcademy / mkt438tutor.com MKT 438 Week 1 DQ 2 MKT 438 Week 1 DQ 3 • Which PR communication tool do you feel is the most effective? Why? • What role does PR play in your organization? Explain your answer.

  5. MKT 438 SlingshotAcademy / mkt438tutor.com MKT 438 Week 1 Individual Assignment Defining Public Relation Paper (2 Papers) MKT 438 Week 2 DQ 1 • This Tutorial contains 2 Papers • Resources: University Library, Internet • Write a 700- to 1,050-word paper in which you define PR. Include in • your paper: • Explain your personal definition of PR and definitions from three • different sources, such as the Public Relations Society of • America, textbooks, and so forth. • What are some positive and negative aspects of publicity?

  6. MKT 438 SlingshotAcademy / mkt438tutor.com MKT 438 Week 2 DQ 2 MKT 438 Week 2 DQ 3 • At what stage of the PR campaign should evaluation occur? Explain your answer. What are three types of evaluation techniques used in PR? What are examples of each? • How would PR research impact a PR team? Give an example.

  7. MKT 438 SlingshotAcademy / mkt438tutor.com MKT 438 Week 2 Individual Assignment Public Relations Case Study (BP) (2 Papers) MKT 438 Week 2 Team Assignment Part I Public Relations Campaign (Delta Airlines) •  This Tutorial contains 2 Papers • MKT 438 WEEK 2 Public Relations Case Study • MKT 438 WEEK 2 Public Relations Case Study Resource: The Practice of Public Relations textbook, University Library, Internet • After reading the case study: BP’s Loose Lips Sink Credibility Ship (Chapter 1), please answer the following questions in a Word document. • Part I: Public Relations Campaign MKT 438 WEEK 2 • Resources: The Practice of Public Relations textbook, University Library, Internet. • Select a PR scenario from the following list: • An organization wants to position itself as a leader in embracing diversity in the workplace • An organization is experiencing security issues associated with operating on the Internet

  8. MKT 438 SlingshotAcademy / mkt438tutor.com MKT 438 Week 3 DQ 1 MKT 438 Week 3 DQ 2 • What PR tools are critical in building long-term relationships an organization's publics? What are the advantages and disadvantages of these tools? • What is your organization's relationship with the local, regional, national, and global media? How does it impact your organization's PR coverage?

  9. MKT 438 SlingshotAcademy / mkt438tutor.com MKT 438 Week 3 DQ 3 MKT 438 Week 3 Individual Assignment Organizational and Societal Functions of Public Relations Paper (2 Papers) • How critical is the internal communications process in PR? Explain. • This Tutorial contains 2 Papers • MKT 438 WEEK 3 Organizational and Societal Functions of Public Relations Paper • Resources: The Practice of Public Relations textbook, University Library, Internet • Select an organization with which you are familiar, and identify an issue within that organization that would have both organizational (internal) and societal (external) implications.

  10. MKT 438 SlingshotAcademy / mkt438tutor.com MKT 438 Week 3 Team Assignment Part II Public Relations Campaign Resources (Delta Airlines) MKT 438 Week 4 DQ 1 • MKT 438 WEEK 3 Part II: Public Relations Campaign Resources: The Practice of Public Relations, textbook, University Library, Internet • Write a 700- to 1,050-word paper in which you recommend strategies to build media relations and generate publicity for the organization selected in Learning Team Meeting One. Address the following in your Strategy Paper: • Why is it important to integrate anticipated crisis responses in an organization's proactive PR planning?

  11. MKT 438 SlingshotAcademy / mkt438tutor.com MKT 438 Week 4 DQ 2 MKT 438 Week 4 DQ 3 • What potential effects can a crisis have on an organization? Explain your answer. • Read the case on the Exxon Valdex. What do you see as the top PR problems from this case and what would you do differently if you were in the PR department?

  12. MKT 438 SlingshotAcademy / mkt438tutor.com MKT 438 Week 4 Individual Assignment Effective Communication Case Study Analysis MKT 438 Week 4 Individual Assignment Public Relation Case Study ( McDonalds) (2 Papers) • Resource: The Practice of Public Relations • Select one of the following case studies located in The Practice of • Public Relations or a case study assigned or approved by faculty: • • The Tylenol Murders, Ch. 2 • • Exxon Corporation’s Bad Good Friday, Ch. 5 • • The Katrina Kalamity, Ch. 13 • • Wendy’s Fingers a Hoaxer, Ch. 19 • MKT 438 Week 4 Individual Assignment Public Relation Case Study ( McDonalds) (2 Papers)

  13. MKT 438 SlingshotAcademy / mkt438tutor.com MKT 438 Week 5 DQ 1 MKT 438 Week 5 DQ 2 • How has technology impacted the dissemination of information to global publics? • How can the power of PR influence and change your point of view? Is this ethical?

  14. MKT 438 SlingshotAcademy / mkt438tutor.com MKT 438 Week 5 DQ 3 MKT 438 Week 5 Individual Assignment Managing a Crisis Using PR Simulation Summary • How has globalization, technology, and diversity affected PR in the past five years? • MKT 438 WEEK 5 Managing a Crisis Simulation • Resources: Managing a Crisis Using Public Relations simulation • Complete the simulation. • Write a 1,050- to 1,400-word summary answering the following questions: • What does proactive planning mean?

  15. MKT 438 SlingshotAcademy / mkt438tutor.com MKT 438 Week 5 Team Assignment Final Public Relations Campaign (Delta Airlines) • Resources: The Practice of Public Relations, textbook, University Library, Internet • Part I: Write a 700- to 1,050-word paper that will include the following elements in your Public Relations Campaign: • An analysis of the relationship between the Public Relations Campaign and marketing within the integrated marketing communications program of the organization

  16. MKT 438 SlingshotAcademy / mkt438tutor.com For More Tutorials www.mkt438tutor.com