1 / 13

CHOICE Community Outreach Manual: Materials and Best Practices

CHOICE Community Outreach Manual: Materials and Best Practices. Marketing your LARC FIRST Practice. Community Outreach Table. CHOICE study findings. Method effectiveness cylinders. Method models and info cut-outs. QR code buttons. Candy to attract visitors. Table runner with CHOICE logo.

alec
Download Presentation

CHOICE Community Outreach Manual: Materials and Best Practices

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. CHOICE Community Outreach Manual: Materials and Best Practices Marketing your LARC FIRST Practice

  2. Community Outreach Table CHOICE study findings Method effectiveness cylinders Method models and info cut-outs QR code buttons Candy to attract visitors Table runner with CHOICE logo Question wheel

  3. Community Outreach TABLE MATERIALS

  4. Method Cylinders:Used to visualize the difference in effectiveness between LARC, refillable methods (birth control pills, patch, and vaginal ring), and no method use • Glass Cylinders—purchased at Target $15/each • Glitter Styrofoam Balls—Purchased at Michaels Craft Store $100/total • For instructions on creating the cylinders, refer to: Instructions for Creating Method Effectiveness Cylinders

  5. Birth Control Question Wheel:Provides an interactive element to the community outreach table • Wheel—purchased online at Amazon $70 • Questions can be changed to cater toward different audiences, depending on the outreach event (i.e., adolescents, teachers, general public, health professionals) • For a list of CHOICE wheel questions, refer to Community Outreach Wheel Questions

  6. Method Models & Facts:Increases awareness about all methods of birth control in the community • Methods—Received from pharmaceutical rep • Method Info cut outs—printed on white paper; colorful cardstock backing; laminated to preserve life • For printable versions, refer to Method Info Cutouts for Model Displays

  7. Tablecloth & Runner:Increases aesthetic value of the outreach table and improves visibility of the organization’s name • Tablecloth—purchased online www.totallytablecovers.com $100 • Table cloth has corner darts to fit an 8 ft. table. Can be inconvenient if outreach table is smaller/larger • Table runner—purchased from local graphic design company $100

  8. Retractable Display:Vibrant colors help draw visitors to the table • 36”x80” purchased at local graphic design company $278 • Comes with convenient travelling case

  9. CHOICE Results Poster:Technique used by CHOICE to disseminate preliminary study findings • PDF design created by CHOICE; replicated and enlarged on sustainable material by local graphic design company, $100 • For the PDF version of CHOICE results, refer to CHOICE Study Findings in the Evidence module

  10. Community Outreach Best practices

  11. Finding Outreach Opportunities • Involve entire staff in the search • Sign up for community listservs • Conduct a web search for “upcoming community health fairs” • Network for upcoming events while at an event (take and hand out business cards of/to other exhibitors) • Keep record of events for the following year

  12. Tracking Community Outreach • Keep track of events attended on a simple Microsoft Excel or Word spreadsheet. For the CHOICE spreadsheet, refer to: Community Table Event Database • Have staff keep tally on paper of how many people visited the table during their shift at an event; enter into spreadsheet afterward • Keeping track helps decide whether to attend the following year, as well as helps to evaluate your marketing and outreach efforts

  13. Other Logistics • Best to have at least 2 staff persons available for each shift at an event • Outreach can help promote practice & gain patients • Give out free items such as candy, pens, buttons, or t-shirts • Great opportunity for ‘on-the-spot’ contraceptive counseling and myth debunking

More Related