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Role of technology in event management - PowerPoint PPT Presentation

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Today technology is playing a vital role in the event management and marketing. Technology simplifies your management process and saves time, also improves your ability to manage an event. This Power point presentation explains clearly about the role of technology in event management industry.

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Role of technology in event management

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role of t echnology in event management

Role of technology in event management

Technology is playinga larger role by pushing up the boundaries of what’s possible / not possible in the event management industry.

Today, technology plays an important role in event management, marketing, event bookings, operations, online payments, health and safety of attendee, etc.. The list keeps on improving every year.


Challenges faced by event organisers

  • Difficulty in managing multiple events
  • Resource allocation
  • Difficulty in making it a memorable one
  • Staying on track – not possible
  • Improper planning

Why you need technology to manage events properly?

  • Improve event registration
  • Engage with attendees before the start of any event
  • To understand the event satisfaction levels
  • Measure your event success

Will technology replace the event planner role?

  • Technology is getting smarter, smaller, and easier to manage
  • Technology saves time of event managers or planners
  • The new generation hates face to face communication. Technology will eventually replace human interaction
  • Technology improves audience engagement
  • Social media is a big marketing tool for event promotion

Easy to analyse the post-event profits, failures, successes, etc

  • Technology enhances the collaboration
  • Money is transferred online through secure online systems
  • Less labour work
  • With the help of technology we can easily handle multiple events at the same time

Future of technology in the event management

Keeping our business up-to-date with the latest technology is not an easy task. This is particularly evident in the event management industry.

  • Big data analytics
  • Sensor integration and wearable technology
  • Social media as a planning tool
  • Consolidation of tools
  • Augmented and virtual reality
  • Robots and drones
  • 3-d printing
  • Mobile technology will dominate as a mainstream

Benefits of incorporating the technology in an event?

  • Professionalism in the event enhancement
  • It helps to target and engage more number of audiences to your event
  • Data – easy to analyse (post-event) – get thorough statistics and improve your future events



Event Management Software /