getting headlines to fit n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Getting Headlines To Fit PowerPoint Presentation
Download Presentation
Getting Headlines To Fit

Loading in 2 Seconds...

play fullscreen
1 / 13

Getting Headlines To Fit - PowerPoint PPT Presentation


  • 110 Views
  • Uploaded on

Getting Headlines To Fit. Better off starting a headline without too much concern for fit. Step 1: Read story carefully, looking for strong angles and colorful verbs. Step 2: Type in nonsense words to get an idea of how many words you can have.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Getting Headlines To Fit' - alda


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
getting headlines to fit
Getting Headlines To Fit

Better off starting a headline without too much concern for fit

slide4
Step 3: Concentrate on writing the best possible headline, coming as close to using the number of words you estimated in Step 2. DO NOT go on to Step 4 until you have a first-rate headline
slide7
Step 6: Bump the size of your head a little, little smaller or a bigger than ordered

*** Don’t think you can solve all your problems by changing the size of text

slide8
Step 7: You can have your computer squeeze or expand heads a little (kerning), process makes for an additional letter or two
counting headlines see appendix 2
Counting HeadlinesSee Appendix 2
  • flirt system: f,l,i,r,t are counted as ½ unit. Most other lowercase letters count 1 unit, except m,w, which count 1½. Most capital letters count 1½, except, M,W, which count 2. Small punctuations marks count ½ each, fat ones count 1½. Space counts one.
standard method
Standard Method
  • Lowercase letters 1 unit; Uppercase 1 ½
  • Exceptions:
    • f, l, i, t and j = ½
    • Lowercase m and w = 1 ½
    • Uppercase M and W = 2
    • Spaces = ½
    • Punctuation = ½
    • Uppercase I or L and numeral = ½
slide12
Unless a special effect is desired, each line should fill at least two-thirds of the maximum type-line width, and some editors insist that each line come within two units of the maximum
headline order
Headline order
  • (2-30-2K)
  • This equals two columns, 30-point type, 2 lines with a kicker