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Headlines? - PowerPoint PPT Presentation

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Headlines?. Making sure you convey the proper meaning. Something Went Wrong in Plane Crash, Expert Says. Police Begin Campaign to Run Down Jaywalkers. Cold Wave Linked to Temperatures. Safety Experts Say School Bus Passengers Should Be Belted. Stud Tires Out.

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Making sure you convey the proper meaning

headline rules

1. Your headline should be specific to your story – avoid general ones

  • Non-example: Parents angry
  • Example: Parents angry over school district’s revised dress code
headline rules1

2. Use present tense for past and present events; use future tense (‘to’ and ‘will’) for future events

  • Example: Verlander powers Tigers to win over Yanks
  • Example: Colbert to host Oscars
headline rules2

3. In the interest of saving space, omit ‘a,’ ‘an,’ ‘the’; use the comma in place of ‘and’; use single quotation marks when this punctuation is needed; do not place period at end of headline

  • Non-example: AColonie man was killed by a delivery truck.
  • Example: Colonie man is killed by delivery truck
headline rules3

4. Use only widely known abbreviations

  • Non-example: UABoutlasts ECU in Conference USA b-ball marathon
  • Example: Alabama-Birmingham outlasts East Carolina in Conference USA basketball marathon
headline rules4

5. When you are writing for YOUR paper, omit school name or abbreviation (it’s a given)

  • Non-example: Shen students upset over new Halloween policy
  • Example: Students express frustration over new Halloween policy
headline rules5

6. Avoid repeating the same word of another form of the word

  • Non-example: Man suffers serious injuries in serious car crash
  • Example: Saratoga man suffers critical injuries in car crash
headline rules6

7. Attribute opinion; keep headlines objective (unless it’s an opinion piece)

  • Non-example: Republicans are to blame for economic crisis
  • Example: Republicans are to blame for economic crisis, says Biden
headline rules7

8. Use facts from the lead of a well-written story as the basis for your headline

  • Non-example: Hockey is on the horizon
  • Example: Hockey team looking to rebound from last year’s loss in sectional final
problems with these
Problems with these?
  • The school’s new policy is a bad one.
  • Albany man is gunned down by a Troy man
  • UVM topped UMBC in men’s baseball
  • A-Rod has got to go
  • Gillibrand and Long debated at Skidmore College.