Analyse the market segments and target market about Chanel No.5

1. Analyse the market segments andtarget marketabout Chanel No.5 Team partners：张艳芬 林妮 陈天明 郭劲良

2. Chanel No.5 Versace is colourful.Givenchy is elegent.Christian Dior is extravagant.Armani is low-key.Valentino is exquisite.And Chanel is graceful and full of womanly attributes,which makes others unforgetable.

3. 1921 The most durable version in the No.5 perfume.It includes neroli,the flower of ylang-ylang,Glasse jasmine,May rose,sandal,vetiver grass and vanilla.

4. 1924 This is the first with such a high proportion of acetaldehyde perfume, combined with a variety of flowers.It`s a timeless classicElegant attractive and modern perfume

5. 1986 86`s perfume is not simply changing the concentration,but to make a new interpretation in flavor.It still loyal to the essence of the original perfume and fragrance ingredients. Square bottles had transparented to glass bottle appearance without any decoration.shape bottle shaped like a gem cutter like transparent crystal square bottle shape ans neat lines.

6. 二○○五 The fragrant liquid and peaches - Rose Gel make You feel the laissez-faire in implicitly harmonious blend of soft rose and Grasse jasmine. The elegant aroma left on the skin. It gives you a comfortable and cool cool feeling. Your temptation customary perfect supplies.

7. 2008 Chanel`s 3rd perfume creater "nose" Jia Kebo continnued the classic part about No.5 and created the Chanel No. 5 perfume low-key luxury version. It makes you feel soft, fresh and harmonious, full-bodied, with a clear contrast from a low-key luxury throbbing.

8. Market segmentation • 1、 Psychological factors ： • 2、 Geographical factors ： The Chinese market • 3、 Demographic factors ： High income of intellectual professional women • 4、 Behavioral factors ：

9. The target market • Chanel No.5品牌的目标市场——Advocate fashion, intellectual, elegant noble, senior white-collar workers actively.

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