TARGET MARKET AND MARKET SEGMENTATION. Marketing Foundations – Target D. TARGET MARKET . The group of customers whose needs and wants you will try to satisfy Examples….teens, babies, business people, college students. Target Market should have:.
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Marketing Foundations – Target D
+ Marketing Mix
*Remember, the Marketing Mix is all the decisions you make about the 4 P’s.
If you show the target market in ads, people see themselves and relate better to the promotional message
(city + income)
Example: marketers of luxury products can get zip codes of people with the highest income levels.