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Media Consumption Trends Among 8- to 18-Year-Olds: A Decade Analysis

Explore the evolution of media habits among young individuals aged 8 to 18 from 1999 to 2009, focusing on TV, music, computers, video games, and mobile devices. Gain insights into changing media use patterns over time and the impact of technology on this generation's media consumption behaviors.

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Media Consumption Trends Among 8- to 18-Year-Olds: A Decade Analysis

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  1. A Kaiser Family Foundation Study January, 2010 Generation M2 Media in the Lives of 8 to 18-Year Olds Victoria J. Rideout Ulla G. Foehr Donald F. Roberts

  2. Methodology • 3rd in a series of studies • 1999, 2004, 2009 • Separate sample of respondents

  3. Methodology • 2,002 respondents • Ages 8-18 • Written questionnaire in the classroom • Media use diaries: 702 participants Recreational Media Use (excludes in-school media)

  4. Methodology • Fieldwork: Harris Interactive • Data analysis: Kaiser Family Foundation • October 2008 – May 2009

  5. 10:45 CHART 4 Media Use, By Platform Among all 8- to 18-year-olds, amount of time spent with each medium in a typical day: HOURS 4:29 2:31 1:29 1:13 :38 :25 TV content Music/audio Computers Video games Print Movies

  6. Increase of 2:12 10:45 Increase of 1:04 8:33 7:29 1999 2004 2009 CHART 5 Media Exposure, Over Time Among all 8- to 18-year-olds, total amount of media exposure in a typical day, over time: HOURS

  7. 1999 2009 CHART Media Use Over Time, By Platform Among all 8-18 year-olds, amount of time spent with each medium in a typical day, over time: 4:29 3:47 2:31 1:48 1:29 1:13 :43 :38 :27 :26 :18 :25 TV content Music/audio Computers Video games Print Movies

  8. CHART Changes in Media Use, 1999-2009 Among all 8- to 18-year-olds, change in average amount of time spent with each medium in a typical day: +1:02 +:47 +:43 +:42 +:07 -:05 Computers Video games Music/audio TV content Movies Print

  9. 29% Media multitasking CHART 8 Total Media Exposure and Use Among all 8- to 18-year-olds, total amount of media exposure, multitasking and media use in a typical day, over time: HOURS 10:45 7:38 Total media exposure Total media use

  10. CHART 9 Media Multitasking, By Genre Among all 8- to 18-year-olds, percent who multitask “most of the time” they are using each medium: Listening to music 43% Using a computer 40% Watching TV 39% Reading 27% Playing video games 22%

  11. 2004 2009 CHART 10 Mobile Media, Over Time Among all 8- to 18-year-olds, percent who own each item: 18% iPod/MP3 player 76% 39% Cell phone 66% 12% Laptop 29%

  12. :49 Consuming media on a cell phone CHART 11 Mobile Media Activities Among all 8- to 18-year-olds, time spent in cell phone activities in a typical day: HOURS :17 Music :33 :17 Games :15 TV Talking on a cell phone

  13. CHART 12 Media Use, By Platform Among all 8- to 18-year-olds, amount of time spent with each medium in a typical day: HOURS 4:29 2:31 1:29 1:13 :38 :25 TV content Music/audio Computers Video games Print Movies

  14. + :38 Online :24 Cell phone :15 - :25 iPod :16 Time-shifted TV :14 Time-shifted TV :14 Time-shifted TV :22 DVDs :32 DVDs :27 DVDs :32 Total TV Content 3:47 Total TV Content 3:51 Total TV Content 4:29 Live TV 3:05 Live TV 3:04 Live TV 2:39 CHART 13 TV Content, Over Time Among all 8- to 18-year-olds, amount of time spent with TV content, over time: HOURS 1999 2004 2009

  15. CHART 14 TV Viewing, By Platform Among all 8- to 18-year-olds, proportion of TV content consumed in a typical day via: Mobile 12% Online 9% Live TV 59% DVDs 12% On Demand/ self-recorded 6%

  16. 1:49 1:44 1999 2004 CHART 15 Listening to Music, Over Time Among all 8- to 18-year-olds, average amount of time spent listening to music and other audio in a typical day, over time: HOURS 2:31 2009

  17. CHART 16 Listening to Music, By Platform Among all 8- to 18-year-olds, proportion of time spent listening to music on: Cell Phone 12% iPod 30% CD 12% Radio 23% Computer 23%

  18. 1:29 1:02 :27 1999 2004 2009 CHART 17 Computer Use, Over Time Among all 8- to 18-year-olds, average amount of time spent using a computer in a typical day, over time: HOURS

  19. CHART 18 Home Internet Access, Over Time Among all 8- to 18-year-olds, percent with Internet access at home, over time: 1999 47% 2004 74% 2009 84%

  20. CHART 19 High-Speed Access, Over Time Among all 8- to 18-year-olds, percent with high-speed Internet access at home, over time: 1999 n/a 2004 31% 2009 59%

  21. CHART 20 Internet in the Bedroom, Over Time Among all 8- to 18-year-olds, percent with Internet access in their bedroom, over time: 1999 10% 2004 20% 2009 33%

  22. Graphics/photos 6% Other 5% CHART 21 Computer Time, By Activity Proportion of recreational computer time 8- to 18-year-olds spend in various activities: Other websites 12% Social networking 24% Instant messaging 13% Email 6% Playing games 19% Video sites 16%

  23. 1:13 :49 :26 1999 2004 2009 CHART 22 Video Game Use, Over Time Among all 8- to 18-year-olds, average amount of time spent using video games in a typical day, over time: HOURS

  24. 2004 2009 CHART 23 Video Game Use, By Platform, Over Time Video game use among 8- to 18-year-olds in a typical day, over time: HOURS :38 :36 :32 :17 Console player Handheld player

  25. Boy Girl CHART 24 Video Game Use, By Platform, By Gender Video game use among 8- to 18-year-olds in a typical day, by gender: HOURS :56 :24 :18 :17 :16 :14 Cell phone Handheld player Console player

  26. CHART 25 Reading, Over Time Among all 8- to 18-year-olds, average amount of time spent using print media in a typical day, over time: HOURS :43 :43 :38 1999 2004 2009

  27. 1999 2004 2009 CHART Reading In a typical day, percent of all 8- to 18-year-olds who spend time reading: 46% Books 46% 47% 55% 47% Magazines 35% 42% 34% Newspapers 23%

  28. 8-10 yr-olds 11-14 yr-olds 1:22 1:14 1:00 :24 CHART 27 Time with Media, By Platform and Age Amount of time spent with each medium in a typical day: HOURS 5:03 3:41 2:22 1:46 1:25 1:08 1:01 :46 TV content Music Computers Video games

  29. CHART 28 Total Media Exposure, By Race/Ethnicity Among all 8- to 18-year-olds, total amount of media exposure in a typical day, by race/ethnicity: HOURS 12:59 13:00 8:36 White Black Hispanic

  30. + 4:00 + 4:41 + 1:40 CHART 29 Total Media Exposure, By Race/Ethnicity Among all 8- to 18-year-olds, total amount of media exposure in a typical day, by race/ethnicity over time: 1999 2009 HOURS 12:59 13:00 9:01 8:36 8:19 6:56 White Black Hispanic White Black Hispanic

  31. Moderate media users Light media users Heavy media users 23% Fair/poor grades 31% Fair/poor grades 47% Fair/poor grades 51% Good grades 65% Good grades 66% Good grades 10% School doesn’t use grades 3% School doesn’t use grades CHART 30 Media Use and Grades Percent of light, moderate, and heavy media users who get mostly good vs. mostly fair/poor grades:

  32. CHART 31 Multitasking with Homework Among 7th-12th graders, proportion who say they use a computer, watch TV, play video games, text message, or listen to music while doing their homework: Never 19% Most of the time 31% A little of the time 22% Some of the time 25%

  33. CHART 32 Household Media Environment Among all 8- to 18-year-olds, proportion who say: TV is usually on during meals 64% TV is not usually on during meals 36%

  34. CHART 33 Household Media Environment Among all 8- to 18-year-olds, proportion who say the TV is left on even if no one watching: Never 4% A little of the time 15% Most of the time 45% Some of the time 34%

  35. CHART 34 Media in the Bedroom Among all 8- to 18-year-olds, proportion who say they have a TV in their bedroom: No TV in their bedroom 28% TV in their bedroom 71%

  36. Yes, has rules N/A No, does not have rules CHART 35 Media Rules Among all 8- to 18-year-olds, percent who say they have rules about the amount of time they can spend with each medium: Computer 36% 60% 5% Video games 30% 5% 66% TV 68% 28% 4% Music 10% 5% 85%

  37. + 1:35 CHART 36 TV in the Home Amount of time spent watching TV in a typical day, by children who say the TV in their home is left on even when no one is watching: HOURS 3:17 2:20 1:42 Little/none Some of the time Most of the time

  38. + 1:04 2:58 1:54 No TV in the bedroom TV in the bedroom CHART 37 Bedroom TV and Time Spent Watching Amount of time spent watching TV by children who have a TV in their bedroom vs. those who do not: HOURS

  39. + 2:52 CHART 38 Media Rules and Time Spent With Media Amount of total recreational media exposure in a typical day, by children who say they have: HOURS 12:43 9:51 Some media rules No media rules

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