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Alistair Edwards. Some facts. Every web page has a unique address(URL) www.something.somewhere/possiblymore URLs are akin to Unix pathnames. Three ways of specifying a URL. Click on a link Click here for more information Type in Obtain from a search engine

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some facts
Some facts
  • Every web page has a unique address(URL)

www.something.somewhere/possiblymore

  • URLs are akin to Unix pathnames
three ways of specifying a url
Three ways of specifying a URL
  • Click on a link
    • Click here for more information
  • Type in
  • Obtain from a search engine
    • really a combination of the above
click on a link
Click on a link
  • Not a problem
    • Messy details are hidden

Click here for details

Click here for details

type in
Type in
  • The starting point
  • Where to get the URL from?
    • Memory
    • Imagination
    • Search engine
billboards
Billboards
  • Football grounds
    • dcfc.com
    • sportal.com
    • Carling.com
      • fa-carling.com?
cheap publicity
Cheap publicity?
  • Almost unlimited information
  • …if you can get people to your home page
    • remember the URL
    • guess it
    • Want to go to it
branding can help
Branding can help
  • www.ferrari.com
  • www.magellan.com
new tlds do not help
New TLDs do not help

.BIZ - for businesses

.INFO - for any website

.PRO - for professionals (doctors, lawyers, accountants)

.AERO - for airlines

.COOP - for non-profit cooperatives

.MUSEUM - for museums

.NAME - for personal websites

concatenating words
Concatenating words
  • www.thespuriergatecentre.com
  • D & A construction
    • dandaconstruction.com
      • but at least I remembered it
www 3bp com
www.3bp.com
  • ‘Because all the good ones have already gone’
  • Amazon, Yahoo,…
working with the current system
Working with the current system
  • Problems devising URLs
  • Limitations of searching
problems with urls need for uniqueness
Problems with URLs: Need for uniqueness
  • All the good, simple single words are taken
  • Need more words to be specific
  • How to make them memorable?
  • How to separate words?
lack of redundancy
Unlike postal addresses:

Department of Computer Studies

University of Work

York

404:

www.cs.work.ac.uk

Lack of redundancy
more words how to separate
More words - how to separate?
  • Cannot use dot
    • unlike email addresses

home.truths@bbc.co.uk

www.bbc.co.uk/radio4/hometruths

Underscore?

Capitals

web is case-insensitive

how to choose urls that are
How to choose URLs that are
  • unique
  • easy to remember
  • ‘enticing’
  • easy to guess(?)
the magellan solution
The Magellan solution?
  • Use common names as directories?
    • requires regulation
limitations of search engines
Limitations of search engines
  • Overload
    • too many hits
  • Awkward interfaces for refined queries
  • Out-of-date links
searching the wet n wild problem
Searching: the ‘wet ’n’ wild problem’
  • 1 Wet 'n Wild - The recognized leader in family water fun!with parks in Orlando, Las Vegas, Cancun
    • Mexico and Brazil offers the largest variety of world class pulse-pounding multi-passenger rides.
    • http://www.wetnwild.com/
  • 2 Wet 'n Wild - waterskien wakeboard outdoor bedrijfsfeest
    • Wet 'n Wild, waterski, foods & fun. Is een unieke combinatie van waterskiën, wakeboarden strand een Amerikaans Beach-house, spanning, lol gezelligheid en een hoog party gehalte midden in de...
    • http://www.wetnwild.nl/
  • 3 Wet 'n Wild Women; naked sexy girls in water erotica
    • wild hot women getting wet for sex erotica porn
    • http://www.water-girls.com/wet/
searching partial solution
Searching: partial solution
  • Better methods of searching
any ideas
Any ideas?
  • Better ways of working with the current system?
  • A better naming system?
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