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EFFECTIVE MOBILE ENGAGEMENT PowerPoint Presentation
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EFFECTIVE MOBILE ENGAGEMENT

EFFECTIVE MOBILE ENGAGEMENT

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EFFECTIVE MOBILE ENGAGEMENT

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  1. EFFECTIVE MOBILE ENGAGEMENT

  2. Consumer sees a StarStar call to action and calls StarStar works effectively across all media channels including TV, print, radio, OOH, digital, and POS Call gets routed through closest cell phone tower Caller data gets processed and content is dynamically targeted StarStar experience is delivered instantly and data and analytics are captured ** BRAND Media can be measured and optimized and new campaigns leveraged to gain additional insights

  3. ACROSS ANY MEDIA CAMPAIGN People use their mobile phones when they are on-the-go, watching TV, listening to the radio, online, in-store, at live events, while reading newspapers or magazines, during travel …you name it!

  4. Activate phone to text delivery of any mobile asset

  5. HOW WORKS Reach connected consumers in-the-moment… customize marketing to location & phone deliver a rich experience or simple special deal measure engagement and gain valuable insight

  6. Real-time results and analytics • DEMONSTRABLE ROI • Activity can be traced to specific campaign and call-to-action resulting in immediate responseand correlated to geo-targeted locations • Integrate data with multiple sources to enhance market agility and business intelligence and inform creative and strategic decision-making • With StarStar, you can get never-before-seen data on efficacy of offline media by market, which enhances market intelligence and decision-making, media planning and purchasing • REAL-TIME ADVANCED TARGETING & TRACKING • Call volume, unique/repeat calls, click-thru, time/date • Daily, weekly, monthly or quarterly tracking • Evaluate in real-time by hour, minute or second • Target to location, device, carrier and unique user • Reliable to person’s physical location >1 km Real-time Geographical Heat Map Can be viewed by hour, minute or second

  7. MEASURING ROI Leverage StarStar to help determine the efficacy of different promotions and channels across time and location Measure efficacy of different media products in driving response Compare efficacy of different media channels against impressions put behind them in multiple markets Determine ideal impressions and frequency of ads for unique markets Compare engagement over time to determine ideal day-parts for messaging

  8. OPTIMIZING Implement knowledge gained from analytics to fine tune messaging and drive further response Impact of adding clarity in call to action: vs. Impact of adding VO to broadcast CTA: ** No voiceover vs. “Simply call StarStar BRAND, that’s StarStar 27263, from your mobile phone.”

  9. STARSTAR CLIENT SERVICES StarStar offers account management and resources to help marketers effectively implement the platform in the following ways: Analytically Strategically Creatively • Receive frequent updates on new and compelling platform capabilities • Map out strategic use cases to help gather necessary data and analytics to help inform future marketing • Track against pre-determined benchmarks and optimize to drive maximum engagement • Determine mutually agreed upon benchmarks based on similar in-market campaigns and other direct response activity for the brand • Track against benchmarks and optimize as needed to ensure maximum engagement • Leverage data to determine efficacy across media channels and messaging and help optimize future media buys • Receive consultation on best practices for integration of a StarStar CTA across multiple media channels • Get real-time recommendations based on draft creative • Creative mocks incorporating ideal integrations for a given channel available upon request

  10. WHY • StarStar • Simple, memorable, measurable • Reaches people in-the-moment, on-the-go • Can deliver any mobile experience • Works on all major phones, reaching 250 million people in the U.S. • Integrates seamlessly across media campaigns to reach target audiences • Highlights your brand –with no friction, confusion or disruptive technologies • Provides robust metrics and demonstrable ROI Simply Call OVERVIEW (**6837 8439)

  11. StarStar User Flows

  12. SWEEPSTAKES Leverage StarStar as a mobile component to drive engagement through sweepstakes and giveaways User calls inside of promotional window User calls outside of promotional window User calls more than once StarStar detects unique caller. Then selects nth caller and determines winner. Winner’s mobile phone number is captured and emailed to sweeps administrator. StarStar detects unique caller. Then selects nth caller and determines winner. StarStar detects unique caller. Custom Audio Greeting: Thanks for calling Star Star brand to enter to win $1000! Congratulations! You are today’s winner. You’ll be contacted by phone in the next hour to verify your eligibility. Thanks for playing! Custom Audio Greeting: Thanks for calling Star Star brand to enter to win $1000! We’re sorry, you have not won today’s contest, but try again tomorrow for another chance to win! Thanks for playing! Custom Audio Greeting: Thanks for calling Star Star brand to enter to win $1000! We’re sorry, you’ve already entered once today. Try again tomorrow for another chance to win. Thanks for playing! • Capabilities implemented: • Date and Time Targeting • Unique User Targeting • Audio only entry without AMOE

  13. COUPONING Leverage StarStar to drive in store traffic through incentivized promotions and offers User calls inside of promotional window User calls outside of promotional window User calls more than once Custom Audio Greeting: Thanks for calling Star Star brand to get 20% off of your next in-store purchase. We sent you a text. Click the link to redeem your discount! Custom Audio Greeting: We’re sorry, but the promotional window for the 20% off in-store purchase has expired. Keep checking back for more great offers to come! Custom Audio Greeting: Thanks for calling StarStar BRAND. We hope you enjoyed your in-store discount. Keep checking back for more great offers to come! SMS: **BRAND: Check out other great offers! Click: http://starstar.to/brand MSG&DATA rates may apply. SMS: **BRAND: Redeem your 20% in-store discount. Click: http://starstar.to/brand MSG&DATA rates may apply. SMS: **BRAND: Check out other great offers! Click: http://starstar.to/brand MSG&DATA rates may apply. • Capabilities implemented: • Date and Time Targeting • Unique User Targeting

  14. GEOLOCATION Leverage StarStar to hyper target and deliver relevant compelling offers based on location User calls from inside of a store in New York User calls from inside of a store in Los Angeles User calls from outside of a store Custom Audio Greeting: Thanks for calling Star Star BRAND! Today’s daily in-store deal in Los Angeles is 20% off one item in the women’s department. Click the link to redeem! Custom Audio Greeting: Thanks for calling StarStar BRAND. Daily Deals are only available in store. We’ve just sent you a text with the store location nearest you! Check it out to save big! Custom Audio Greeting: Thanks for calling Star Star BRAND! Today’s daily in-store deal for New York is 20% off one item in the men’s department. Click the link to redeem! SMS: **BRAND: Redeem your New York Daily Deal! Click: http://starstar.to/brand MSG&DATA rates may apply. SMS: **BRAND: The closest store location to you is at 1515 Broadway, New York, NY. MSG&DATA rates may apply. SMS: **BRAND: Redeem your Los Angeles Daily Deal! Click: http://starstar.to/brand MSG&DATA rates may apply. • Capabilities implemented: • Location Targeting

  15. IVR Leverage StarStar to deliver an engaging experience across multiple promotions and offers User calls **BRAND Custom IVR Menu: Thanks for calling StarStar BRAND! To buy tickets, please press one now. If you’d like to stream the top hit from the soundtrack and download the MP3, please press two. Custom Audio Greeting: Hi, this is Phillip Phillips. I’ve just sent you a text. Click the link to find out how you can buy tickets to my latest upcoming event. And don’t forget to check back for other great offers! Custom Audio Greeting: Thanks for calling StarStar BRAND to stream the new soundtrack hit single and get the free MP3! We’ve just sent you a text. Click the link to listen and provide your email to receive the free MP3. • Capabilities implemented: • IVR • Potentially device targeting, geo-targeting, unique targeting as well SMS: **BRAND: Purchase tickets to an upcoming event! Click: http://starstar.to/brand MSG&DATA rates may apply. SMS: **BRAND: Purchase tickets to an upcoming event! Click: http://starstar.to/brand MSG&DATA rates may apply.

  16. MOBILE ‘SCRATCH-OFFS’ Leverage StarStar to drive sales through mobile promotions and gaming tactics User calls **BRAND Custom Audio Greeting: Thanks for calling StarStar BRAND to get a free mobile gift card! We just sent you a text with your mobile gift card code. Click to shop and see how much it’s worth, or visit us in-store to redeem! • Capabilities implemented: • Delivery of unique coupon code per individual caller • Drive to mobile web SMS: **BRAND: Your mobile gift card code is XXX-XXX-XXX to shop now and see how much your gift card is worth, Click: http://starstar.to/brand Or redeem in-store! MSG&DATA rates may apply.

  17. CALL FORWARD AND DRIVING SECONDARY SALES Leverage StarStar to drive and track secondary purchase off an initial order User calls **BRAND to order Call forwards to an existing Toll-Free Number: Thanks for calling! The next available representative will be with you shortly. • Capabilities implemented: • Call Forwarding SMS: **BRAND: Thank you for your order! In appreciation, we’re giving you $5 off your next purchase with us! To redeem, click: http://starstar.to/brand MSG&DATA rates may apply.

  18. BUILD AN EMAIL DATABASE Leverage StarStar through in-store and other media channels to build out an email database User calls **BRAND Custom Audio Greeting: Thanks for calling StarStar BRAND sign up for exclusive email offers and save $5 on your in-store purchase. We just sent you a text, click the link to sign up and redeem you discount instantly! • Capabilities implemented: • Drive to mobile web SMS: **BRAND: Sign up for exclusive email offers to save $5 on your in-store purchase. Click: http://starstar.to/brand MSG&DATA rates may apply.

  19. BUILD AND MANAGE A MOBILE LOYALTY PROGRAM Leverage StarStar to facilitate CRM solutions through the build out and management of a mobile database Subsequent Mobile Messaging: For mobile members only, get 20% you entire in-store purchase this weekend only! Click: http://starstar.to/brandText HELP for help; STOP to cancel. MSG&DATA rates may apply. User calls **BRAND to order Custom Audio Greeting: Thanks for calling StarStar BRAND to sign up for the mobile loyalty program for a chance to win a $500 shopping spree! You have been entered to win. Stay tuned for more great mobile offers to come! Subsequent Mobile Messaging: In the New York area only, we’re hosting a special event! Come join us at 1515 Broadway, NY this Saturday. Text HELP for help; STOP to cancel. MSG&DATA rates may apply. • Capabilities implemented: • Sweepstakes Entry • Single Opt-in to Database • Database Management – targeted messaging based on: • Unique Phone Number • Location • Device • Carrier SMS: **BRAND: You have been opted in to the mobile loyalty program. 2 MSGS/WK. Text HELP for help; STOP to cancel. MSG&DATA rates may apply. Subsequent Mobile Messaging: We just released a new App! To download, click: http://starstar.to/brand Text HELP for help; STOP to cancel. MSG&DATA rates may apply.

  20. CELEBRITY BRANDED AUDIO Leverage StarStar to drive engagement and purchase through the use of celebrity branded audio User calls **BRAND Custom Audio Greeting: Hi, this is Phillip Phillips. I’ve just sent you a text. Click the link to find out how you can buy tickets to my latest upcoming event. And don’t forget to check back for other great offers! • Capabilities implemented: • Custom Audio Message • Drive to Mobile Web SMS: **BRAND: Purchase tickets to an upcoming event! Click: http://starstar.to/brand MSG&DATA rates may apply.

  21. USER SUBMITTED CONTENT Leverage StarStar as an easier way for consumers to submit content User calls **BRAND Custom Audio Greeting: Thanks for calling StarStar BRAND for a chance to get two free tickets to the movie premiere. To tell us what you think and enter to win, press one and leave a message now! User presses one and leaves a message. • Capabilities implemented: • Voice Submissions • IVR • Drive to Mobile Video SMS: Thanks for calling, you’ve now been entered to win tickets to the movie premiere. For an exclusive sneak peak with never before seen video, Click: http://starstar.to/brand MSG&DATA rates may apply.