Language and Persuasion. Philip K. Dick, “The basic tool for the manipulation of reality is the manipulation of words.” Richard Moore, “Language is a field of battle, the media is the artillery, and vocabulary is the ammunition.”. Language and credibility. Bush-isms
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Philip K. Dick, “The basic tool for the manipulation of reality is the manipulation of words.”
Richard Moore, “Language is a field of battle, the media is the artillery, and vocabulary is the ammunition.”
Senator George Allen referred to a man of Indian descent as a “macaca,” a racial slur
Misspellings and grammatical errors can reduce credibility
in resumes or emails
In everyday interaction
example: “Me and her been to that movie.” “I seen that movie too.”Language and credibility--continued
A study of 30 nutrition bars (protein bars, meal replacement bars, diet bars or energy bars) found that 60% did not live up to their labels.
15 of the bars had more carbohydrates than claimed. Some had sodium and saturated fat levels that were 2- to 3-times greater than the labels stated.
This term doesn’t mean anything. The FDA has no regulations governing the use of the term “natural” on foods. It is simply a “buzz” word consumers like to hear.
68 percent of Americans said they thought “organic” foods were safer to eat or healthier than foods without such a label.
In a recent interview on ABC News' 20/20, Organic Trade Association director Katherine DiMatteo reiterated that organic products are not safer or more nutritious than other foods.Beware of labels
“Already, the Kay Report identified dozens of weapons of mass destruction-related program activities." State of the Union Address, January 20, 2004
People with disabilities are often labeled with pitiable terms
sufferinglanguage dichotomies for people with disabilities
However, people with disabilities are simply people, not necessarily heroic or pathetic
Put the person first, e.g., “a student who is hearing impaired,” versus “a hearing impaired student”