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Is It ….. Indian Premier League ?

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Is It ….. Indian Premier League ? - PowerPoint PPT Presentation


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WHAT IS IPL??? Is It ….. Indian Premier League ? No …. It Is ….. Indian Paise/Political League. Presented By, Subham Kumar. IB/04/49. INSIDE THE PRESENTATION… Source. An Overview. Issues and Controversies. IPL and Economy. Franchisee Earnings (2009). SWOT Analysis. Conclusion.

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Presentation Transcript
slide1
WHAT IS IPL???

Is It …..

Indian Premier League ?

No….

It Is …..

Indian Paise/Political League.

Presented By,

Subham Kumar.

IB/04/49.

inside the presentation
INSIDE THE PRESENTATION…
  • Source.
  • An Overview.
  • Issues and Controversies.
  • IPL and Economy.
  • Franchisee Earnings (2009).
  • SWOT Analysis.
  • Conclusion.
source
February 2010

Issue – III

Vol. - 4

Source…
an overview
An Overview
  • It also known as DLF Indian Premier League.
  • Chaired by the BCCI Vice President Lalit Modi.
  • The winning bidders for the eight franchises were announced on 24th Jan, 2008.
  • The first players auction were held on 20th Feb, 2008.
  • Aim of BCCI is to earn $1.6 Billion in 5 to 10 years.
  • 40% of revenue will go to IPL itself, 54% to franchises and 6% as prize money. (until 2017).
  • After 2017 Share of IPL will be 50%, Franchises – 45% and 5% to prize money.
  • Aggregate investment for IPL season 3 is Rs. 3500 Crore.
issues and controversies
Issues and Controversies...
  • BCCI requested that the signed players should always be available to their country for International tours, but it has been rejected by ICC.
  • Conflicts with : -
    • ECB (England and Wales Cricket Board).
    • CA (Cricket Australia).
    • PCB (Pakistan Cricket Board).
  • Indian Government distances itself from IPL.
  • Racism attack in Australia.
  • Participation of Pakistan Players.
  • Telangana agitation.
ipl economy
IPL & Economy
  • IPL is also contributing in Indian Economy as Govt. of India is to earn Rs. 200 Crore as taxes from IPL3 by TDS.
conclusion
Conclusion
  • It could be seem that IPL is of course Indian Paise League, because many Business Tycoons are involved in it.
  • It is an effective platform for advertising the product internationally.
  • There is a huge opportunity for merchandising e.g. sales of shirts, credit cards etc. Grounds can also sell refreshments and other services during the games.
  • Since it has a large potential mass audience, IPL is very attractive as a marketing communications opportunity, especially for advertisers and sponsors.
  • It is only a Business which till now is not in loss.
  • Many new mobile phones launched there products ad in this season of IPL like Videocon, Micromax, Lava, INQ, Lemon etc.
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