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Aquariums Reaching the Public with Conservation Campaigns Leonard Sonnenschein President Vision Statement To create a wider awareness of the fragile state of the ocean ecosystems and what consumer actions can do to bring about a positive conservation change. Objective
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To create a wider awareness of the fragile state of the ocean ecosystems and what consumer actions can do to bring about a positive conservation change.
The objective of the Sensible Fish Campaign is to educate consumers on the issues of overfishing, aquaculture woes and empower them with actions they can take in the market place and/or restaurant.
Multi-access Education and Conservation
CONCRETE FIELD ACTIONS COMMITTEE GOALS
Implementing outdoor/indoor field actions on a local scale as well as on a global scale.
To launch a call for Field actions project within the Network, according to pre-defined criteria and objectives.
Partners supports of local initiatives on the field as well as votes for global projects which will be financed by the Network fund for Field action.
WORLD OCEAN DAY Celebrations.
Develop common international projects in the above areas and consider for additional funding
Develop joint projects for local action project for all World Ocean Network participants
The well-known petition campaign related to the oil spill of the “Prestige.”
“10 Steps Towards Saving the Ocean”:
Individual actions coupled with the multilevel better practices model engagement to ensure ecosystem change.
“Eating Fish Sensibly” Campaign:
Affecting a Better Consumptive Practice on a Regional Basis.
WON Sensible Fish Campaign 2005
Every Fish Consumed affects the environment in Some Way
The Benefit is Up to You, Make a Sensible Choice
Private and Public Sectors
“Over 90% of what once lived in the world's oceans no longer exists primarily because of human practices and chiefly from fishing practices” (Sylvia Earle, Global Conference on Oceans, Coasts, and Islands , November 2003, Unesco, Paris)
FDA Mercury in Fish or Shellfish: Women and Young Children
Do not eat Shark, Swordfish, King Mackerel, or Tilefish because they contain high level of mercury
Eat up to 12 oz (2 aver. Meals) a week of a variety of fish and shellfish that are lower in mercury (shrimp, canned light tuna, salmon, pollock and catfish)
Check local advisories about the safety of fish caught in your local lakes, rivers and costal areas
Statewide on specific contaminant: PCBs and Mercury
Local advisories in contaminated State water resource areas
PCBs: “tips” for preparing Fish Safely : methods for cleaning & preparing fish: trimming, skinning and cooking advise
Mercury: “Do Not Eat” Lists for Categories at risk and Safe Catchments areas
Based on ecological impact of smaller overfishing and destructive fishing practices and farming methodology.
Often give generic advisories on mercury level, dioxins and other pollutant.
Grassroots (federal agencies, consumers, chefs, fish retailers and legislators)
Measure our successes and apply changes to most practical effect
to many? Or to few?
Communication Medium Ability
(FDA and State Advisories,Wallet Card/Brochure)
Pro/Con: Eco-friendly not always is Health Safer. Local issues may overturn National Campaigns recommendation and the Consumers may not be aware of the local advisories due to a lack of media distribution.
Cooking Shows and Chefs Testimonials