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Aquariums Reaching the Public with Conservation Campaigns Leonard Sonnenschein President Vision Statement To create a wider awareness of the fragile state of the ocean ecosystems and what consumer actions can do to bring about a positive conservation change. Objective

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aquariums reaching the public with conservation campaigns

Aquariums Reaching the Public with Conservation Campaigns

Leonard Sonnenschein

President

www.worldaquarium.net

vision statement
Vision Statement

To create a wider awareness of the fragile state of the ocean ecosystems and what consumer actions can do to bring about a positive conservation change.

World Aquarium

objective
Objective

The objective of the Sensible Fish Campaign is to educate consumers on the issues of overfishing, aquaculture woes and empower them with actions they can take in the market place and/or restaurant.

World Aquarium

goals
Goals
  • To promote protection of marine/ freshwater environments
  • To promote biodiversity in aquaculture: any fish consumed affects an ecosystem
  • To encourage and empower consumers to be able to make sustainable choices when buying seafood.
  • To turn purchases and actions into positive environmental changes and greater financial motivation for other stakeholder and custody levels
  • To promote the sharing responsibility in fisheries

World Aquarium

social actors and targets
Social Actors and Targets
  • Consumers and Youths: “Moms and Kids”
  • Fishermen Organizations
  • Fish Suppliers/ Processors
  • Food Sellers, including restaurants, food service and retailers
  • Public Aquariums and Zoos
  • Conservation Organizations
  • Museums and Science Centers
  • Government

World Aquarium

what is sensible
What is Sensible?

World Aquarium

the role of the public aquariums

The Role of the Public Aquariums

Multi-access Education and Conservation

World Aquarium

public aquariums role
Public Aquariums Role

Formal Programs:

  • Publications
  • Media Relations
  • Teacher Education
  • Adult Education
  • Multi-faceted learning

Informal Programs:

  • Ad hoc Exhibits
  • Hands-out
  • Talk Sessions

World Aquarium

slide9
WON

CONCRETE FIELD ACTIONS COMMITTEE GOALS

Implementing outdoor/indoor field actions on a local scale as well as on a global scale.

To launch a call for Field actions project within the Network, according to pre-defined criteria and objectives.

Partners supports of local initiatives on the field as well as votes for global projects which will be financed by the Network fund for Field action.

WORLD OCEAN DAY Celebrations.

Develop common international projects in the above areas and consider for additional funding

Develop joint projects for local action project for all World Ocean Network participants

World Aquarium

slide10

Concrete Field Action Committee Members

AmbienteNews

RENACE

World Aquarium

public aquariums engagements
Public Aquariums Engagements

2003

The well-known petition campaign related to the oil spill of the “Prestige.”

World Aquarium

public aquariums engagements12
Public Aquariums Engagements

2004

“10 Steps Towards Saving the Ocean”:

Individual actions coupled with the multilevel better practices model engagement to ensure ecosystem change.

World Aquarium

public aquariums engagements13
Public Aquariums Engagements

2005

“Eating Fish Sensibly” Campaign:

Affecting a Better Consumptive Practice on a Regional Basis.

WON Sensible Fish Campaign 2005

Every Fish Consumed affects the environment in Some Way

The Benefit is Up to You, Make a Sensible Choice

World Aquarium

seafood advisories

Seafood Advisories

Private and Public Sectors

World Aquarium

how did we get here
How Did We Get Here?

“Over 90% of what once lived in the world's oceans no longer exists primarily because of human practices and chiefly from fishing practices” (Sylvia Earle, Global Conference on Oceans, Coasts, and Islands , November 2003, Unesco, Paris)

World Aquarium

fda and statewide advisories
FDA and Statewide Advisories

FDA Mercury in Fish or Shellfish: Women and Young Children

Do not eat Shark, Swordfish, King Mackerel, or Tilefish because they contain high level of mercury

Eat up to 12 oz (2 aver. Meals) a week of a variety of fish and shellfish that are lower in mercury (shrimp, canned light tuna, salmon, pollock and catfish)

Check local advisories about the safety of fish caught in your local lakes, rivers and costal areas

Statewide on specific contaminant: PCBs and Mercury

Local advisories in contaminated State water resource areas

PCBs: “tips” for preparing Fish Safely : methods for cleaning & preparing fish: trimming, skinning and cooking advise

Mercury: “Do Not Eat” Lists for Categories at risk and Safe Catchments areas

World Aquarium

public aquariums and seafood campaigns
Public Aquariums and Seafood Campaigns
  • Seafood Guide: Wallet Cards, Score Cards, Seafood Recommendations

Based on ecological impact of smaller overfishing and destructive fishing practices and farming methodology.

Often give generic advisories on mercury level, dioxins and other pollutant.

World Aquarium

a new issue ge fish in the us
A new issue? GE Fish in the US
  • Private Campaigns against Transgenic Fish introduction in the US Market and Marine Environment

Legal Petition

Legislative Actions

Grassroots (federal agencies, consumers, chefs, fish retailers and legislators)

World Aquarium

evaluation and recommendation

Evaluation and Recommendation

Measure our successes and apply changes to most practical effect

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how do we communicate
How do we communicate?

Senders

Receivers

to many? Or to few?

Effectiveness?

Communication Medium Ability

(FDA and State Advisories,Wallet Card/Brochure)

Confusing?

comprehensive?

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available options
Available Options
  • Availability of different resources and advisory for the consumers nationwide, locally and statewide

Pro/Con: Eco-friendly not always is Health Safer. Local issues may overturn National Campaigns recommendation and the Consumers may not be aware of the local advisories due to a lack of media distribution.

World Aquarium

prerequisites for successful adoption
Prerequisites for Successful Adoption

Successful

Adoption

Trialability

Compatibility

Observability

Relative Advantage

Complexity

slide23

Benefits

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recommendation
Recommendation
  • Eco-friendly advisories linked to Statewide Contamination Advisories
  • Promotion of benefits of eating fish safely
  • Fish Sensible consumption yield ecological benefits
  • Where to get more information
  • Distribution of Wallet Cards in Fish Markets and Supermarkets

World Aquarium

testimonials
Testimonials

Educated Consumers!

Cooking Shows and Chefs Testimonials

World Aquarium

expected outcomes
Expected Outcomes
  • We expect that every fish consumed in a sensible way will affect the environment from which it came, beneficially.
  • We hope to educate consumers about the issue of overfishing and ask them to encourage their local retailers, producers to source seafood from sustainable fisheries (as identified through wallet cards and certification programs)
  • We hope that producers and consumers will become economic partners as well as conservation minded, and that any campaign will become effective regardless of socio-economic barriers, since it is based upon common worldwide consumption patterns on a localized basis rather than centering its philosophy specifically to one lookout.

World Aquarium

slide27

Thank You

World Aquarium