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AFNOR NF Z74-501 – " Online Consumer Reviews PowerPoint Presentation
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AFNOR NF Z74-501 – " Online Consumer Reviews

AFNOR NF Z74-501 – " Online Consumer Reviews

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AFNOR NF Z74-501 – " Online Consumer Reviews

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  1. AFNOR NF Z74-501 – "Online Consumer Reviews Principlesand requirements for collection, moderation & display • « France adopts a standard enablingreliableprocessingof online consumer reviews » CE – Brussels, April 1st

  2. Why a standard for online consumersreviews? Objectives • Prevent abuse • Increase consumer confidence • Improve the image of companies that use a code of ethics (i.emeeting criteria of the Standard) • Contribute to the reputation of eCommerce • Provide a reliable source of information to help improving the quality of products and services Solution • A standard to • Highlight the actions of key players to provide a solution • Support a voluntaryapproach versus regulatory inflation • Induce a virtuousapproach • Addressprinciplesand requirementsrelating to the collection, moderation & display processes

  3. AFNOR NF Z74-501 - Content The reliabilityisbased on the respect of differentssteps in the process : 1. Collection Obtain consumer reviews in an objective and verifiable way. The user can express his opinion on a personal consumer experience. 2. Moderation Ensure compliance of the collected content with French legislation and with the site's General Terms of Use regarding publishing, rejecting or removing content. 3. Display Restore consumer reviews (display, classification, sorting, aggregation, etc.) after their collection and moderation Collection Moderation Display

  4. How will the standard beused? Anyadministrator of a websiteis free to choose to makeitswebsitecompliantwith the voluntarystandard NF Z74-501 requirements. Administratorsalso have the possibility to state themselvescompliantwith the standard (no external audit isled); in that case the administrator of the website commits himself to the guarantee that he will provide the proof of compliance if challenged by an authority agency. Websitemayalsowish to proveitsstakeholders (customers, internet users, sponsors) greatertrustability; in that case an independent certification body willverify and certifycompliance. AFNOR has made a proposal to create a new ISO TechnicalCommitee for « Online Reputation » thatwillincludethis standard as a first project

  5. AFNOR Online Consumer reviews - Avis en ligne de consommateurs « Thankyou for your attention » AFNOR contact : Sylvie Arbouy/ 01 41 87 74 / sylvie.arbouy@afnor.org