SOCIAL RESPONSIBILITY OUR EXPERIENCE

1. SOCIAL RESPONSIBILITY OUR EXPERIENCE ABLA 2010 Cali, Colombia

2. Mission Centro Venezolano Americano del Zulia strengthens the bonds of friendship between Venezuela and The United States of America through activities and services that identify both cultures and exceed the expectations of the community, as well as its own human resources.

3. OurPhilosophyon Social Responsibility Social Responsibility (SR) is not only an attribute and obligation of the private sector. It is a mandate to be assumed by every organization with available resources which may be effectively invested for the benefit of all its stakeholders. A major institutional goal is to “Create More and Better Citizens.” This includes ALL stakeholders.

4. Social Responsibility according to Drucker “Every organization must assume responsibility for its impact on employees, the environment, customers, and whomever and whatever it touches. That is social responsibility. But we also know that society will increasingly look to major organizations, for-profit and nonprofit alike, to tackle major social ills”. Peter Drucker The Daily Drucker: 366 Days of Insight and Motivation for Getting the Right Things Done 2004

5. TheTrulyValuableAssestsanOrganization has • Products and services • Expertise • Global infrastructure • Network of connections • Credibility • Reputation • Influence • Skilled and Motivated Employees • Committed Stakeholders

6. OurStakeholders Students and Users of Services Regional and Local Governments Mass media U.S. Embassy / StateDepartment Chambers and businesses, Non-GovernmentalOrganizations (NGO) Employees Suppliers Board of Directors/ Directive Council NeighborCommunities Cross-sector partnerships are essentialto Social Responsibilityissues

7. “... it is surprising, and a motive for study, this proactive and integrating determination which motivates (the stakeholders) and which converts them into a model of an institution with educational, cultural and social impact, three directives tacitly understood, accepted and activated by its members, in all stages of the development and evolution of CEVAZ….” Humberto Amado President of the CEVAZ Board of Directors July 2006

8. The development of a Social Responsibility structure has strengthened Cevaz performance and generated, among many others, the following benefits: • Loyalty and appreciation • Trust and transparency • Dedication and identification • Governmental support • Positive image and self esteem • Improvement in organizational culture • Opportunities to offer new services

9. Organizational Chart Social Responsibility General Assembly Culture Board of Directors Infrastructure General Director Finances Committees Academic & Tech Marketing Policy

12. Responsibility of Individual Stakeholders James Kauffman B. Scholarship Employees Scholarship Teachers Scholarship

13. Responsibility of Individual Stakeholders Board of Directors/ Directive Council

14. Responsibility of Individual Stakeholders Zulia East Coast Branch Maracaibo West Branch Cevaz Headquarters Maracaibo

15. Communicationiskeytobolstertheorganization’sreputation, but more importanttocreatecross-sector partnershipsthat are essentialto Social Responsibilityissues.

16. Communicationis a TwoWayStreet Communication UNDERSTANDING Reality Affinity Listen toyourStakeholders; TalktoyourStakeholders.

17. Social Areas of Investment at CEVAZ (2010) Strengthening Human Resources 8,20% Cultural activities and contribution to Baseball Minor League 1,35% Education (English Scholarships) 3,78% Total 13,32%

18. SOCIAL RESPONSIBILITY OUR EXPERIENCE THANK YOU