Social Responsibility. Introduction to Business & Marketing March 9, 2012. Today’s Objectives. Define corporate social responsibility. Identify groups to which socially responsible companies show concern. Understand examples of socially responsible companies. What is Social Responsibility?.
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Introduction to Business & Marketing
March 9, 2012
a.k.a. corporate social responsibility (CSR)
Many businesses recognize their employees’ needs outside the workplace and try to accommodate them. This creates a user-friendly workplace.
Click here to visit the AOL Jobs article about this year’s best employers. Complete the chart in your notes.
Consumers are the focal point of a company that follows the marketing concept. Businesses are concerned about consumers’ perceptions of a company, as well as issues that impact consumers.
Socially responsible companies cooperate with the government and consumer groups to provide important information to consumers.
Socially responsible local businesses support community efforts. Many large companies have initiatives supporting community causes.
Socially responsible companies are concerned about our environment.
Use the Internet to learn about the socially responsible companies listed on your worksheet.