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SWOT and Fit/Misfit

SWOT and Fit/Misfit. SWOT Purpose SWOT Steps and Elements Fit and Misfit Strategic Goals Mayor Schell Case Written Technical Presentation Guidance. Basic Strategy Cycle. Opportunities and Threats. Environmental Scanning. Task Environment. “Industry” Environment. Macro-Environment.

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SWOT and Fit/Misfit

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  1. SWOT and Fit/Misfit

  2. SWOT Purpose • SWOT Steps and Elements • Fit and Misfit • Strategic Goals • Mayor Schell Case • Written Technical Presentation Guidance

  3. Basic Strategy Cycle

  4. Opportunities and Threats

  5. Environmental Scanning Task Environment “Industry” Environment Macro-Environment

  6. Macro-Environment

  7. “Industry” Environment

  8. Mapping: External Forces Economic Technological Political Legal DOMAIN Demographic Ethical Socio-Cultural Environmental

  9. Stakeholders: “..any group or individual who can affect or is affected by the achievement of the organization’s objectives…” (Freeman, 1984: 46)

  10. Stakeholder Map for a Government Political Parties Citizens Financial Community Governing Body Other Governments Future Generations Interest Groups GOVERNMENT Suppliers Taxpayers Competitors Service Recipients Media Employees Unions

  11. Bryson’s Stakeholder Identification Criteria

  12. Mitchell, Agle and Wood Stakeholder Typology

  13. Strengths and Weaknesses

  14. Strengths and Weaknesses:Powers

  15. Strengths and Weaknesses:Resources

  16. Strengths and Weaknesses:Internal Processes & Procedures

  17. Strengths and Weaknesses:Expertise &Institutional Knowledge

  18. Technical Writing Guidance

  19. Audience • Your Boss

  20. Product Summary Analysis Evaluation

  21. Summary Provide the highlights and core elements

  22. Analysis Identify and assess component parts and relationships between those parts

  23. Evaluation Provide judgment based on evidence rather than opinion….but provide a choice

  24. Citations and References • Options • Endnotes • Footnotes • Parenthetical References (e.g. Brown, 2008) • Prohibitions • “As reported in the New York Times by Susan Smith…. “

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