“Such as” Seasoning : A Technique for achieving ‘context’ in GCSE Business Studies written answers

1. “Such as” Seasoning :A Technique for achieving ‘context’ in GCSE Business Studies written answers Pryer’s SUCH AS

2. What is context? “Describe one advantage of using primary market research for a business such as Top Shop” If you showed your answer, but not the question, to a stranger could they guess what business type you are writing about? (Just writing in the company name in the answer doesn’t count!) Yes? You’ve got context No? You have work to do

3. Is there context? “One advantage of doing primary research is that it will be recent and up to date. This means you will know what people want at the moment and you can produce products that they will want. Therefore you will get more sales and profit”

4. Is there context? “One advantage of primary research is that the results are up to date. Therefore, the business will be able to keep up to date with changes such as new fashions and styles. As a result they will achieve more sales because they will have the latest products more quickly than rivals such as River Island”

5. Let’s unpick this answer: “One advantage of primary research is that the results are up to date. Therefore, the business will be able to keep up to date with changes such as new fashions and styles. As a result they will achieve more sales because they will be able to stock the latest products more quickly than rivals such as River Island ” changes such as new fashions and styles. rivals such as River Island. For exam success, sprinkle your answers with a little “such as” seasoning

6. 1. Fill your pot with “such as” examples Pryer’s SUCH AS

7. Now try some of these questions, stating your point, developing consequences with two connectives and using a sprinkle of ‘such as’ seasoning to add context: Explain one drawback to a firm such as X of reducing costs to improve profit Describe one benefit of a firm such as X providing good levels of customer service Explain one reason why a business such as X would want to ensure it had motivated employees Choose a question & then replace ‘X’ with a business from your sheet of ‘such as’ examples. Keep your choice of business secret & write your answer in 5 minutes or less. Swap with your partner & check each others answer using the check list. Explain one method X may use to reduce their break-even point Describe one advantage of effective communication in a business such as X Outline one disadvantage to a business such as X of using secondary market research.

8. 1. Fill your pot with “such as” examples Pryer’s SUCH AS

9. Now try some of these questions, stating your point, developing consequences with two connectives and using a sprinkle of ‘such as’ seasoning to add context: Explain one difficulty for a business in the X industry in accurately estimating it’s costs Describe one benefit to an entrepreneur of using a franchise of an X company Explain one reason why a business in the X industry would want to provide good employee training Choose a question & then replace ‘X’ with a business from your sheet of ‘such as’ examples. Keep your choice of business secret & write your answer in 5 minutes or less. Swap with your partner & check each others answer using the check list. Explain one method a business in X industry may attempt to add value. Describe one advantage of providing good customer service in a business in the X industry. Outline one disadvantage to a business in the X sector of using secondary market research.

10. One difficulty/reason/method/benefit/ drawback (delete as applicable) is.. This will mean that… As a result… Peer/Self Assessment One difficulty/reason/method/benefit/ drawback (delete as applicable) is.. This will mean that… As a result… Peer/Self Assessment Y/N Y/N • Have focused on one point only • Have developed it using 2 ‘connectives’ to describe two knock on consequences • Have used ‘such as seasoning’ or a similar technique so the reader can tell from more than just the company name what type of business the answer is about • Have focused on one point only • Have developed it using 2 ‘connectives’ to describe two knock on consequences • Have used ‘such as seasoning’ or a similar technique so the reader can tell from more than just the company name what type of business the answer is about (3 x Y = 3/3) (3 x Y = 3/3)

11. Write your answer here: Peer/Self Assessment Write your answer here: Peer/Self Assessment Y/N Y/N • Have focused on one point only • Have developed it using 2 ‘connectives’ to describe two knock on consequences • Have used ‘such as seasoning’ or a similar technique so the reader can tell from more than just the company name what type of business the answer is about • Have focused on one point only • Have developed it using 2 ‘connectives’ to describe two knock on consequences • Have used ‘such as seasoning’ or a similar technique so the reader can tell from more than just the company name what type of business the answer is about (3 x Y = 3/3) (3 x Y = 3/3)