LAwS Academy. Social Media for Internal Relations. Emily C. Williams Los Angeles Fire Department April 7, 2010. Today’s Focus. Internal Internal Effective organizational communication with and among employees through social media channels. Internal External
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What issue have you always wanted to measure or address that you haven’t been able to so far?
Democratic/equalizes individual voices
Occurs throughout our lives, anywhere, anytime
“90% of the members of our department don’t have e-mail addresses.”
Today's workshop is intended to demonstrate alignment with the Department's core value ofInnovationand the operating principle of Positioning the Department for the Future.
We hope the content will prepare participants to better understand Web 2.0 tools and recognize how social media is shaping our work and the role of government.
Employees are encouraged to further explore the benefits of social media sites...from the comfort of their own homes. Please refrain from accessing social networking sites during work hours without the express approval of your supervisor, as per the Citywide Internet Usage Policy.
We can’t let our people use social media; they’ll do something stupid, embarrassing, or illegal.
Internal communications are not a priority in an economy characterized by hiring & promotional freezes, furloughs and layoffs.
A blue-collar or in-the field workforce will not use social media.Other Social Media Myths
29% of employees are actively engaged, 54% are “checked out”, 17% are actively disengaged.
An August 2009 Nielsen Online study shows that nearly half of all online workers use Facebook at the office. There is no doubt that employees are communicating virtually and globally.
What are they saying about their work experience?
How do members learn about proposed initiatives and policies?
Are employees able to voice their ideas & does
leadership show that input is valued?
New employees who decide
in first six monthswhether they’ll stay with a new job
Number of jobs today’s learners/tomorrow’s workers will have by the time they’re 38 years old
Aon Consulting Web 2.0 and Employee Communications Survey March 2009
Start small and focused
Act with purpose
Let the on-line community moderate itself first
Leverage your Gen X and Millennial employees
“Cincinnati Firefighters Investigated for YouTube Videos”
And one DON’T…
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