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WHAT IS DIGITAL MARKETING ? Digital marketing is the marketing of products or services using digital technologies on the Internet through mobile phone apps display Advertising and any other digital mediums Objectives of digital marketing • Increase direct sales • Improve conversion rate • Percentage of return visitors • Organic traffic valume • Reduce bounce rate
Advantages of Digital Marketing • Global reach • Lower cost • Measurable results • Pesonalisation • Openness • Social currency • Improved conversion rates .
Disadvantaes of digital marketing • Skill and training • Time consuming • High competition • Complaints and feedback • Security and privacy issues