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On-Page Optimization: A Crucial Element of SEO<br>On-page optimization refers to the practice of optimizing individual web pages to improve their search engine rankings and attract more organic traffic. This essential component of Search Engine Optimization (SEO) focuses on both the content and HTML source code of a page, making it search engine-friendly and relevant to user queries.
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ON PAGE SEO OPTIMIZATION AKASH J
INTRODUCTION ON PAGE SEO • On-page SEO refers to optimizing elements on your website to improve its search engine ranking. This includes optimizing titles, meta descriptions, headers, content, and images. The goal is to make your site user-friendly and relevant for specific keywords.
ON PAGE SEO CHECKLIST • CONTENT OPTIMIZATION • META TITLE • META DESCRIPTION • HEADER TAGS • URL STRCTURE • IMAGE OPTIMIZATION • INTERNAL LINKING • EXTERNAL LINKING • MOBILE FRIENDLINESS • PAGE SPEED • SCHEMA MARKUP
CONTENT : Ensure Content Is High Quality Relevant,and Includes Primary Keywords. META TITLE : A Meta Title Is The Clickable Headline Shown In Search Results That Tells Users And Search Engines What A Webpage Is About.
META DESCRIPTION : Write a unique, engaging summary with primary and secondary keywords. Limit it to 150-160 characters. HEADER TAGS: Use H1 For The Main Title (Only One Per Page). Include Keywords In Subheadings (H2, H3)
URL STRCTURE: Keep URLS Short, Descriptive, And Keyword-rich. Avoid Unnecessary Characters Or Parameters. IMAGE OPTIMIZATION : Compress Images For Faster Loading. Add Descriptive, Keyword-rich Alt Tags.
INTERNAL LINKING : Link To Other Relevant Pages On Your Site Using Anchor Text. Ensure Proper Navigation For Users And Bots. EXTERNAL LINKING: Link To Authoritative And Credible External Sites. Avoid Too Many Outbound Links.
MOBILE FRIENDLINESS : Use A Responsive Design To Ensure The Site Looks Good On All Devices. Test Using Google’s Mobile-friendly Test Tool. PAGE SPEED: Optimize CSS, Javascript, And Server Response Times. Use Tools Like Google Pagespeed Insights To Identify And Fix Issues
SCHEMA MARKUP: Add Structured Data For Rich Snippets (E.G., Faqs, Reviews). Use Google’s Structured Data Testing Tool To Verify.