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Little Hinges Swing Big Doors

Little Hinges Swing Big Doors. How Tiny Little Changes Can Make a Big, Big Difference In Your Business…. Impact Points. Open Rate Click-Through Rate Opt-In Rate FE Conversion Rate. 7% 20% 30% 5 %. Increasing Open Rates. FACT: Nothing happens until the email gets opened….

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Little Hinges Swing Big Doors

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  1. Little Hinges Swing Big Doors How Tiny Little Changes Can Make a Big, Big Difference In Your Business…

  2. Impact Points • Open Rate • Click-Through Rate • Opt-In Rate • FE Conversion Rate 7% 20% 30% 5%

  3. Increasing Open Rates

  4. FACT:Nothing happens until the email gets opened…

  5. Proven Subject Lines • Odd numbers: Why he paid Google $524,838.71… • Question Marks:Google Made Me Slap Proof? • Percentages (%): 99% of People Dieting NEED to do this • [New Video], [Video]: [Video Blog Post] 89 pip gap open • (free report):7 Deadly SEO Mistakes (free report) • RE: Re: Watch me build Your Membership Site • Personal Pronouns (You, Your, etc…) • Scarcity: Third and FINAL Notice

  6. More Proven Subjects… • Peak Curiosity/Confuse/Shock • SUBJ: Photos Enclosed Do Not Bend • SUBJ: Really…REALLY!! • SUBJ:kinda weird but VERY profitable • SUBJ: Why I Love Hotel Bars? • SUBJ: Chuckle-head does $3.8M first two years online • Negative Subject Lines (*must remain congruent!!) • SUBJ: Things are bad...(maybe) • SUBJ: Don't take it personally, but... • SUBJ: Bad news… • SUBJ: I Hate Technology • SUBJ: One word..."crazy"

  7. More Proven Subjects… • Borrowed credibility • SUBJ: Google now OWNS Yahoo • SUBJ: Zuckerburg’s 3 Big Secrets • SUBJ: Amazon Wants YOU as a Partner • SUBJ: Steve Jobs was WRONG! (credibility + contrarian) • make sure it doesn’t harm the frame (i.e. Is Ryan Deiss a scammer?)

  8. Fill-In-The Blanks Subject Lines • Top 10 ________ • 3 Big _______ • 7 Secrets of______ • How to _______________ • Quickly and Easily __________________ • _______________ in 7 Days Flat! • _________ Step-by-Step for Beginners • Bad News for ______________ • Sickening Story from _________

  9. Subject Line Idea Sources • Digg.com • Amazon Covers and Back Cover Bullets • ClickBank.com/marketplace (names and taglines under products) • Google Suggests (proof the phrase is popular) • Google Trends (what people are talking about NOW) • PopUrls.com (search for unrelated news stories that can be tied to your offer)

  10. Impact Points 12% • Open Rate • Click-Through Rate • Opt-In Rate • FE Conversion Rate 7% 20% 30% 5%

  11. Increasing CTR...

  12. Timing Your Email Delivery Best Time: 4:30 AM CST Best Days: Tuesday - Thursday BIG TIP: Weekends are great for low-dollar and lead-gen offers.

  13. Short Emails Get Higher CTRs

  14. Highest CTR Link Placement • Intro • Body • Close/P.S.

  15. BIG TIP!!!Email Image Placement

  16. Images In Emails Increase CTRsUp To 120%

  17. Impact Points 12% 40% • Open Rate • Click-Through Rate • Opt-In Rate • FE Conversion Rate 7% 20% 30% 5%

  18. Increasing Opt-In Rates…

  19. You gotta test your landing pages!!!!

  20. Version 1 (control): Short-form, plain

  21. Version 2 (old-style): Long-form, inverted “L” format

  22. Version 3: Short-form, image background

  23. Gotta give credit where credit is due…

  24. Example:WhiteHouse.gov(version 1)

  25. Example:WhiteHouse.gov(version 2)

  26. Which test won?

  27. Version 3(a): Short-form, image background - Dog

  28. Version 3(b): Short-form, image background - Surfboard

  29. Version 3(c): Short-form, image background - Girl

  30. Now which test won?

  31. Impact Points 12% 40% 55% 5% • Open Rate • Click-Through Rate • Opt-In Rate • FE Conversion Rate 7% 20% 30% 5%

  32. Running the Numbers: 100K List IMPACT POINT BEFORE 7% (7,000) 20% (1,400) 30% (420) 5% 20 AFTER • Open Rate • Click-Through Rate • Opt-In Rate • FE Conversion Rate • Total Sales 12% (12,000) 40% (4,800) 55% (2,640) 5% 130

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