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Journo launch A way to find great freelancers!
The Problem • There is a growing need for quality content in the media industry. • But good freelancers are hard to find.
The Solution is Journolaunch • A database of publications that is circulated to freelance journalists. • We identify top freelancers and recommend them to publishers.
How it Works • Publications pay to be listed in the database, which is made available for free to journalists who sign up. • When a freelancer is connected to a publisher through our system, we take a small cut of the payment.
Outreach & Development • Direct market to publications put the database in front of them and show them how freelancers will use it to connect with them. • Reach out to journalism organizations and journalism schools to build freelance network.
Mockup Journo launch
Team • Peter Haldis, CEO & editor of the database • VP, Outreach and development • Website developer • 1-2 assistants to help gather data
Competitors • Mediabistro.com. Publishers get access to a database of freelance journalists, but journalists must pay. Currently only about 800 people have profiles. • Elance and other freelance sites. They are not aimed specifically at journalists and are primarily jobs boards.
Projections Year 1 Year 2 Year 3 Total Revenue $0 $125,000 $575,000 Profit$(474,600) $(335,100)$99,900
Fundraising • Seeking $700,000.
Journo launch • A way to find great freelancers!