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Best Practices for Designing Effective Response Formats in Surveys

This guide outlines key considerations for selecting the appropriate response format in surveys, including dichotomous, multiple-choice, scale, and open-ended formats. It emphasizes the importance of comprehensiveness by ensuring all alternatives are covered, maintaining reasonable length, ensuring impartial wording, and designing responses that are easy and uniform. A checklist is provided to ensure quality and effectiveness in survey design, helping researchers gather clear and unbiased data from respondents.

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Best Practices for Designing Effective Response Formats in Surveys

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Presentation Transcript

  1. Decisions About the Response Format

  2. Should the Response Format be... • check the answer • dichotomous • multiple choice • scale • free answer • check answer with follow-up

  3. If Checklist... • are all alternatives covered? • is it of reasonable length? • is the wording impartial? • is the form of the response easy, uniform?

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