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Decisions About Question Content

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  1. Decisions About Question Content

  2. Decisions About Question Content • Do you need the age of each child or just the number of children under 16? • Do you need to ask income or can you estimate? Is the question necessary/useful?

  3. Decisions About Question Content • What are your feelings towards African-Americans and Hispanic-Americans? • What do you think of proposed changes in benefits and hours? Are several questions needed? Don’t combine two issues in one...

  4. Decisions About Question Content • If you ask about earnings, might not mention all income • If ask if they’re in favor of public TV, ask for whom (might not mention it’s because of Sesame Street for the kids) Are several questions needed? Did you get all the info desired...

  5. Decisions About Question Content • If you ask about attitudes towards Catholics, can you interpret this without finding out about their attitudes towards religion? Are several questions needed? Do you need more context to interpret answer...

  6. Decisions About Question Content • If they say they support public TV, do they watch it? • If they would be willing to have their tax dollars spent on it? Are several questions needed? Need more info to determine the intensity...

  7. Decisions About Question Content • ‘Do you think Dean Rusk acted correctly in the Bay of Pigs crisis?’ -- can’t say if they don’t know who he is. • In TV surveys, ‘regular’ watchers can be asked about program content, ‘never watch’ should not be asked. Do respondents have the needed info?

  8. Decisions About Question Content • How well did you like the book? Versus... • Did you recommend the book to others? • Did you look for other books by that author? Does question need to be more specific?

  9. Decisions About Question Content • For instance, seasonal specificity. • If you ask what they usually watch and it’s summer, you’ll get a different answer than in the winter. Is question sufficiently general?

  10. Decisions About Question Content • Ask about the benefits of a tax cut without asking about the disadvantages • Ask about the disadvantages of eliminating welfare without asking about the benefits Is question biased or loaded?

  11. Decisions About Question Content • To find out age or income, give brackets. • To find out about charitable contributions, ask how much “people you know” typically give. • To find out what magazines they read, offer to buy used ones. Will respondent answer truthfully?