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Ajay Srinivasan On Driving Key Growth Moves At Aditya Birla

Aditya Birla Capital is the financial flagship of Aditya Birla Group and one of the largest non bank conglomerates in the Indian financial sector. The company, along with its subsidiaries offers a comprehensive suite of financial solutions across loans, investments and insurance to serve the diverse needs of customers across their lifecycle. One of the driving forces behind Aditya Birla Capital's growth strategy was the vision of Ajay Srinivasan, the former CEO of the company.

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Ajay Srinivasan On Driving Key Growth Moves At Aditya Birla

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  1. AJAY SRINIVASAN ON DRIVING Key Growth Moves At Aditya Birla

  2. INTRODUCTION Aditya Birla Capital is the financial flagship of Aditya Birla Group and one of the largest non bank conglomerates in the Indian financial sector. The company, along with its subsidiaries offers a comprehensive suite of financial solutions across loans, investments and insurance to serve the diverse needs of customers across their lifecycle. One of the driving forces behind Aditya Birla Capital's growth strategy was the vision of Ajay Srinivasan, the former CEO of the company. As a result of the efforts of Ajay Srinivasan Aditya Birla Group has been able to take the company's business to new heights.

  3. STARTING HIS JOURNEY AT ADITYA BIRLA CAPITAL: • Ajay Srinivasan joined the Aditya Birla Group in 2007 from Prudential in Hong Kong where he oversaw a very successful fund management business across Asia. He inherited a loss making business and he transformed Aditya Birla Capital into a Universal Financial Solutions provider, focussed on the needs of the Indian consumer. He oversaw the company growing from five business entities in 2007 to 13 businesses in his tenure. The company built a strong platform under his guidance, with a huge expansion in branches, partnerships, distribution, customers and employees.

  4. GOALS 1. Creating a new strategic direction 2. • Achieving consistent and robust numbers 3. • Ensuring operationalexcellence: 4. • Improving customer experience: • These days, for any company to succeed, it should treat its customers as the top priority. While at Aditya Birla Capital, Ajay Srinivasan considered improving customer focus as one of his primary goals. He took various measures to ensure that the customers were given better services.

  5. TO END WITH: • With a clear and focused strategy, Ajay Srinivasan took Aditya Birla Group's financial services business to extraordinary heights. It is expected that this business will become one of the most significant businesses for the Group in coming years.

  6. THANK you

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